Global Outband Marketing Manager

vor 4 Wochen

Freiburg, Schweiz Bio-Rad Laboratories, Inc Vollzeit

Our company is involved in the supply of high-quality products and services intended for diagnostic laboratories. With an international scope, Bio-Rad is now looking for a Global Outband Marketing Manager (m/f/d) - 100%. The position will be based in our office in Cressier (Fribourg/ Switzerland) or Marnes-la-Coquette (France).

You will work closely with global campaign managers, regional field marketing, and product management counterparts. As the global outbound marketing manager, you will develop strategic and tactical marketing plans to deliver impactful marketing campaigns to key customer segments across the CDG portfolio. You will also develop a multi-year branding campaign in alignment with Bio-Rad branding guidelines to be used in all CDG campaigns. In all campaigns, the outbound marketing manager will be using key metrics to track success and identify areas for improvement for the campaigns.

How You’ll Make an Impact

  • Develop and execute on strategic, multi-channel, cross-portfolio marketing plans to drive growth for the Clinical Diagnostics business in collaboration with global segment marketing, field marketing, product management, and commercial teams.
  • Lead the development of a multi-year brand campaign conveying strong value propositions and clear product differentiation for key customer segments to drive the CDG business in alignment with Bio-Rad brand guidelines.
  • Maintain campaign metrics dashboards for segment campaigns to measure the effectiveness of marketing activities.
  • Conduct market research to understand key trends, customer personas, regional variations, and competitors to incorporate into strategic outbound marketing plans.
  • Support the cultivation of relationships with key customers/KOLs and work with associations, government entities, and other organizations that influence the segments.

What You Bring

  • Education: Bachelor’s degree in a scientific discipline or marketing; Advanced degree preferred.
  • Work Experience: 5-10 years outbound marketing experience in Life Science or Clinical Diagnostic Markets.
  • Demonstrative knowledge of Clinical Diagnostics markets and the ability to communicate insights to a variety of audiences at different levels of seniority throughout a potential customer's organization.
  • Proven experience of using and optimizing a multi-channel marketing approach to the right customers at the right time.
  • Ability to navigate a dynamic organization and lead through ambiguity.
  • Flexibility for occasional international travels and fluent in English (German and/or French a plus).

What we offer

Bio-Rad's biggest asset is its people, and the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. We’re proud to offer a variety of options, including (but not limited to):

  • Competitive salary
  • Company restaurant
  • Salary review
  • Hybrid working model (3 days on site and 2 days home office)
  • Employee Referral scheme
  • Training & Development programs, with access to LinkedIn Learning

If you feel attracted to this opportunity and you would like to take on new challenges, please submit your complete application (application letter, CV, copies of work certificates and diplomas/degrees, etc.), we would like to get to know you.

Legal Entity: (CHE_2003)DiaMed GmbH #J-18808-Ljbffr

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