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Senior Manager, Corporate Marketing Campaigns

vor 2 Monaten

Basel, Schweiz Advanced Accelerator Applications (Italy) - S... Vollzeit
Senior Manager, Corporate Marketing Campaigns

Job ID: REQ-10008748

Sep 11, 2024

Summary

The Senior Manager, Corporate Marketing Campaigns is accountable for the development, planning, and execution of various corporate marketing campaigns and advertising initiatives that enhance brand positioning and drive awareness and understanding of the Novartis Corporate Brand in support of the enterprise growth goals and reputation. The Senior Manager, Corporate Marketing Campaigns supports the Director, Corporate Marketing Campaigns to interpret business objectives and develop successful marketing campaigns from idea to execution.

Key Responsibilities:
  • Stay up to date with market research, customer & stakeholder insights, and industry trends to develop successful marketing campaigns.
  • Develop and execute multi-channel corporate marketing strategies aligned with Novartis Brand and Corporate Affairs strategic priorities.
  • Ensure that marketing activities align with the Novartis corporate brand positioning, messaging, and guidelines.
  • Collaborate with creative teams to develop compelling messaging for corporate marketing campaigns across various channels, including digital, social media, OOH, television, and events.
  • Develop, test, and scale compelling ad campaigns and creative themes that resonate with target audiences.
  • Monitor campaign performance and conduct data analysis to continuously optimize campaigns.
  • Stay abreast of emerging digital marketing trends and technologies.
  • Create a reliable network of strategic partnerships across Corporate Affairs and with external agencies.
  • Develop and manage individual campaign budgets, ensuring effective resource allocation.
  • Expertise in audience research and understanding of stakeholder mapping and analysis.
  • Strong creative capability, strategic thinking, and analytical skills.
  • Proficiency in data analytics tools and platforms.
  • Global marketing experience with the ability to manage campaigns across diverse regions.
  • Proficiency in emerging technologies and their integration into marketing strategies.
  • Ability to lead and influence collaborators and agencies without direct line management authority.
  • Strong storytelling skills with excellent written and verbal communication.
  • Strong communication and interpersonal skills to influence and collaborate effectively.
  • Knowledge of industry trends, technologies, and best practices in creative design.
  • Ability to work effectively in a matrix organization.
  • Familiar with paid media practices and content creation processes.
  • Aware of AI tools and their applications in marketing.
Role Requirements:
  • Proven experience in developing and executing multi-channel corporate marketing campaigns.
  • Demonstrated utilization of stakeholder research and mapping.
  • Proven experience in creating compelling content for various platforms.
Nice to Haves:
  • Good knowledge of industry trends and best practices in creative design.
  • Proficiency in marketing analytics tools.
Benefits and Rewards:

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Accommodation:

Novartis is committed to working with and providing reasonable accommodation to all individuals. If you need a reasonable accommodation for any part of the recruitment process, please send an e-mail to inclusion.switzerland@novartis.com and let us know the nature of your request.

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Ready to create a brighter future together? Learn more.

Join Our Novartis Network:

If this role isn't right for you, sign up to our talent community to stay connected and learn about suitable career opportunities: Join here.

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