Consumer Campaign Manager

vor 5 Monaten

Basel, Schweiz Cochlear Ltd Vollzeit

Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to join Cochlear, an iconic Australian company, leading the world in implantable hearing solutions. Our mission is to help more people to hear.

About the role

By leveraging local market insights and campaign performance metrics, while collaborating with global marketing and Digital teams, the campaign manager will be the regional expert and the key person to support and service EMEA countries. You will also collaborate across the organisation to ensure alignment and consistency of campaigns.

Key Responsibilities - Lead generation and capture- Develop a deep understanding of the target audiences, their needs and consumer personas- Leverage market research, data insights and local market intel to inform and support development of global DTC campaign strategies- Work with global, regional and local communication teams to adapt and refine DTC campaigns- Drive the roll-out of global DTC campaigns in EMEA Markets across various channels in conjunction with Digital teams-
- Ensure business goals are met within resource and budget allocations- Develop DTC program expansion into new markets- Facilitate regional meetings with local markets, aiming to continuously elevate the DTC program and results through best practice and knowledge sharing- Drive adoption of marketing processes in region, input into development of processes with global lead countries- Stay up to date with the latest marketing trends and techniques

Main KPIs: from paid media grow quality leads, SALs (Sales Accepted Leads), optimise cost-per-SAL, increase DTC surgeries, optimise cost-per-surgery.

You will also:
- Collaborate and communicate effectively with internal stakeholders, such as sales, product marketing, consumer education, digital, clinical, legal and privacy as well as 3rd party service providers, to ensure alignment and coordination of marketing projects- Work closely with marketing and product teams to maintain a thorough understanding of all products and services, market trends, market research, competitive landscape and growth opportunities influencing the field of hearing implants- Manage budgets, calendars and analytics dashboards for relevant projects and report back key updates to internal partners

As Campaign Manager you will also follow relevant quality procedures to deliver quality products and services and identify and support the implementation of continuous improvement. Undertake additional quality responsibilities (e.g. audit) when appropriately trained to undertake these responsibilities. You will also contribute with ideas on systems and process methods to improve deliverables. Work safely, complying with all safety procedures, rules, and instructions and reporting workplace hazards, incidents or injuries to manager.

Key Requirements- University degree in marketing/business administration and/or on-the job experience in the consumer marketing field in a similar position for a minimum of 5 years- Demonstrated success in complex international companies, with a Headquarters and/or Regional role, driving marketing plans and execution across multiple geographic markets- Expertise at devising, driving and optimising omni channel digital consumer campaigns (paid and organic) at agency and/or client side.- Data-driven, analytical as well as conceptually strong- Exceptional project management and communications skills are essential- Good interpersonal and relationship building skills in intercultural context- Self-motivated, results-oriented, and team player, with the ability to work independently and collaboratively in a fast-paced and dynamic environment.- Experience in successfully leading virtual teams- Fluent English, other European languages a strong advantage

Desired Skills- Good knowledge and understanding of the hearing aid industry, customer segments, regulatory environment, and competitive landscape-
- Proficiency or good understanding of marketing software and tools e.g. SalesForce, Marketo, Tableau, Google analytics.

In order to be considered for this position, you will need to have pre-existing working rights for the country where the role is to be based. The Talent Acquisition Specialist managing the recruitment of this position will ask you to provide evidence of these working rights prior to scheduling interviews. If you are successful in being appointed to the role and you do not currently reside in the

  • Global Marketing Campaign Manager

    vor 5 Monaten

    Basel, Schweiz Arcondis Vollzeit

    ÜBER UNS Wir schaffen Mehrwert durch funktionsübergreifende, ausgefeilte Projektabwicklung und intelligente Implementierung. Unsere Kunden lieben die Zusammenarbeit mit uns aufgrund unserer einzigartigen Fähigkeiten, unseres pragmatischen Ansatzes und unseres unbedingten Erfolgswillens. We make healthcare better. About us MISSION Tasks and...

  • Marketing Manager

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Medartis AG Vollzeit

    Job SummaryWe are seeking a talented Marketing Manager to join our team at {company} to drive marketing strategies and campaigns that increase brand awareness, customer engagement, and revenue growth.Develop and execute comprehensive marketing plans that align with the company's overall business objectives.Collaborate with cross-functional teams to create...

  • Marketing Campaign Manager, Social Impact

    vor 5 Monaten

    Basel, Schweiz On AG Vollzeit

    **In short**: Right To Run is not just our social impact program, it’s a critical way for us to manifest our brand values and On’s mission in the world. We are dedicated to bringing access, inclusion, and safety to movement communities worldwide. To expand Right To Run and all our other social impact initiatives globally, we are looking for a passionate...

  • Social Media

    vor 3 Wochen

    Basel, Schweiz AMEOS Holding AG Vollzeit

    Are you fascinated by digital communication and social media? Do you enjoy transforming technical content into compelling and engaging messages? Do you want to turn your passion into a profession?Then we are looking for you as our Social Media & Digital Campaign ManagerYour Area of ImpactSocial Media Management: Build and oversee the company’s social...

  • Campaign Planner

    vor 5 Monaten

    Basel, Schweiz dentsu Vollzeit

    Unternehmensbeschreibung Dentsu ist die **grösste Agenturmarke und die sechstgrösste Agenturgruppe der Welt.** Wir bieten eine breite Palette von Dienstleistungen in acht Geschäftsbereichen an: Marketing, Digitales Marketing, Creative Sphere, Promotions, Media Content, PR, Global Business. Mit mehr als **66.000 Fachleuten in über 145 Ländern **und...

  • Marketing Campaign Manager:in

    vor 5 Monaten

    Basel, Schweiz Coopers Group AG Vollzeit

    ................ Are YOU looking for your next challenge within the pharma industry as an **Marketing Campaign Manager**? And do you prefer to work with a fantastic view and be close to the edge of the pitch for your next visit to the stadium? Then let's get in contact! **Your responsibilities**: - design, implementation, monitoring and evaluation of...

  • Marketing Manager

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Schweizerische Fachstelle für Sehbehinderte im beruflichen Umfeld SIBU Vollzeit

    As a key member of the marketing team, the brand manager will be responsible for developing and implementing strategies to increase brand awareness and drive business growth. Key responsibilities include:Developing and executing marketing campaigns to reach target audiencesCollaborating with cross-functional teams to align marketing efforts with business...

  • Global Head Product Development

    vor 5 Monaten

    Basel, Schweiz VECTURA FERTIN PHARMA Vollzeit

    Contract Type: Permanent Closing date: Reference: VN1715 - Who we areVectura Fertin Pharma’s ambition is to become a market-leading wellness and healthcare business. Formed in March 2022, the business brings together two unique organizations: Vectura, experts in inhalation technology and Fertin Pharma, experts in oral and intra-oral delivery systems. - We...

  • Marketing Manager

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Digitec Galaxus AG Vollzeit

    We are seeking a skilled Marketing Manager to lead our brand development efforts. Key responsibilities include developing marketing strategies, managing marketing campaigns, and analyzing results. The ideal candidate will have a strong understanding of market trends and customer behavior.A successful Marketing Manager will have a proven track record of...

  • Integrated Marketing Coordinator

    vor 5 Monaten

    Basel, Schweiz Fossil Group Vollzeit

    **Join Our Team as an **Integrated Marketing Coordinator (Maternity Leave Cover) (f/m/d)**: Are you a dynamic marketer with a knack for driving impactful campaigns and a passion for seamless brand experiences? We have an exciting opportunity for you to join our team as an **Integrated Marketing Coordinator** for a maternity leave cover. In this role, you...

  • Vice President Procurement Marketing Consumer

    vor 5 Monaten

    Basel, Schweiz Bayer Vollzeit

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Integrated Marketing Coordinator

    vor 5 Monaten

    Basel, Schweiz Fossil Group, Inc. Vollzeit

    Basel - At **Fossil Group**, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and...

  • Regional Design Manager

    vor 3 Wochen

    Basel, Schweiz Bayer Vollzeit

    **Regional Design Manager (all genders)** **JOB PURPOSE** In the role of Regional Design Manager (all genders), you will be responsible for translating design strategies into compelling brand experiences. This includes defining and deploying brand activation guidelines, collaborating with agencies for effective execution, and driving visual design for...

  • Manager Qualitative Science Neuchatel, Switzerland

    vor 5 Monaten

    Basel, Schweiz Philip Morris International Vollzeit

    Manager Qualitative Science - Neuchatel, Switzerland Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver...

  • Regional Design Manager

    Vor 6 Tagen

    Basel, Schweiz Bayer Vollzeit

    Regional Design Manager JOB PURPOSE In the role of Regional Design Manager (all genders), you will be responsible for translating design strategies into compelling brand experiences. This includes defining and deploying brand activation guidelines, collaborating with agencies for effective execution, and driving visual design for regional innovations. You...

  • Regional Design Manager

    vor 3 Wochen

    Basel, Schweiz Bayer Vollzeit

    Regional Design Manager (all genders) JOB PURPOSE In the role of Regional Design Manager (all genders), you will be responsible for translating design strategies into compelling brand experiences. This includes defining and deploying brand activation guidelines, collaborating with agencies for effective execution, and driving visual design for regional...

  • Regional Design Manager

    vor 3 Wochen

    Basel, Basel-Stadt, Schweiz Bayer Vollzeit

    Job Title: Regional Design ManagerAbout the Role:As a Regional Design Manager at Bayer, you will be responsible for translating design strategies into compelling brand experiences. This includes defining and deploying brand activation guidelines, collaborating with agencies for effective execution, and driving visual design for regional innovations.Key...

  • Manager Digital Neuchatel, Switzerland Commercial

    vor 5 Monaten

    Basel, Schweiz Philip Morris International Vollzeit

    Manager Digital - Lausanne, Switzerland Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different...

  • Campaign Manager Events

    vor 5 Monaten

    Basel, Schweiz Helvetia Versicherungen Vollzeit

    50-100% Engagement, Macher-Mentalität und Lust auf Neues zeichnen dich aus? Dann haben wir den richtigen Job für dich: Im Bereich Kunden - und Marktmanagement befasst du dich mit digitalen Arbeitswelten und modernen Anforderungen, während du Kundenorientierung nicht nur neu definierst, sondern sie auch mit uns lebst. **Deine Verantwortung** -...

  • Regional Design Manager

    vor 2 Wochen

    Basel, Schweiz Bayer (Schweiz) AG Vollzeit

    Regional Design Manager (all genders)JOB PURPOSEIn the role of Regional Design Manager (all genders), you will be responsible for translating design strategies into compelling brand experiences. This includes defining and deploying brand activation guidelines, collaborating with agencies for effective execution, and driving visual design for regional...