Recreation & Lodging Key Account Manager Europe

vor 1 Tag

Genf, Schweiz PepsiCo Deutschland GmbH Vollzeit
Overview

Lead the Recreation & Lodging agenda in EUROPE in the following areas:

  • Key account management of the priority Lighthouse customers
  • Tenders for new markets and renewals of existing business
  • Working with BUs on:

-Annual joint business planning

-Activation programs to drive incidence and marketing value

-Promotions

-Organised Customer Community Development.

Lead the central development for Global Recreation & Lodging accounts across Europe:

  • Developing marketing activation plans that drive incidence and marketing value
  • Seamless execution of new product launches
  • Redefine and execute MEM solutions
  • Workshops to drive improved account management and business development
  • Centralize and share Best Practices

Support the deployment of WCCE for the accounts in all territories & drive JBP agreements and compliance execution.

Likely accounts to sit in role responsibility – Cineworld Group, Vue Group, Kinepolis, Marriott.

Reports to Europe Commercial Director Organised AFH.

Must be willing and able to travel at least 25% of the time.

  • The role involves PEP GM and Senior level Customer engagement, matrix management, setting the agenda by aligning both internal & external stakeholders.
  • Owning the customer agenda and opportunity for growth, brand building and portfolio transformation across the commercial functions.
  • Local ownership of Global Food Service customer agenda, innovation and sustainability.
  • Unlocking new business with the existing customers and building towards contract renewal.
  • Some element of new business development or geographic expansion.

Responsibilities

  • L10 Channel Manager for Recreation & Lodging EUR within the Away from Home Sector CoE reporting to Commercial Director Organised AFH.
  • Lead customer new market RFP processes and tenders to win new or expand business.
  • Define role of the channel/customers and align senior stakeholders internally to drive business growth and brand building agenda.
  • Leverage mix of commercial and marketing to win in market place.
  • Full mandate responsibility for P&L development and customer negotiation, pending PEP GM approval.
  • Responsible for alignment of the Sector Customer plans with BU plans.
  • Internally define, evaluate & identify the customer priorities to capitalize on the opportunities & then establish alignment with BUs for seamless execution.
  • Engage with Global Leads to ensure alignment of plans and deploying best practices.
  • Work with the markets to define challenges and opportunities that feed into the Sector/Global plans for the account.
  • Provides strong account governance and stewardship for the key accounts.
  • Partner with Global Foodservice team to manage key global accounts in a consistent way.
  • Share Best Practices with BUs to ensure skill transfer & sustainable improvements that drive business growth.
  • Develop EUR wide activation plans to support beverage & snacks growth and support all new market roll outs.
  • Work with Marketing Teams and Operations/MEM to launch customized products innovation for the Channel/Key Accounts.

Qualifications

  • Sales and negotiation experience - Foodservice and cross category experience an advantage.
  • Fluency in English and another European language would be advantageous.
  • Result and Service oriented.
  • Passion for Excellence in deliverables.
  • Ability to deal with many different cultures.
  • Ability to interact with Senior Executives within the Company as well as outside.
  • Strong interpersonal skills and business credibility.
  • Influencing and diplomacy skills, while being firm if needed.
  • Ability to set priorities and to focus on these.
  • Anticipation and pro-activeness.
  • Efficiency and ability to work very quickly.
  • Creativity and inventiveness.
  • Strong communication and alignment skills.
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