Product Marketing Manager
vor 1 Monat
As a Product Marketing Manager you will drive product positioning, content creation and campaign efforts for Evooq platforms and risk analytics solutions. Design and create bold and compelling messages and content, tailored to each Evooq product's differentiating factors and key buyer personas, that convey the business value of our products and enable sales.
What you will be doing:
- Product messaging and positioning: work with the Product team to develop a clear product positioning and marketing that resonates with clients, and prospects and differentiates Evooq’s products from its competitors.
- Content creation: create provocative and compelling product marketing collateral and content, including sales presentations, website content, case studies, thought leadership, and webinars that communicate the value and benefits of Evooq’s products.
- Go-to-Market strategy: collaborate with sales and product management teams to define and execute go-to-market strategies in existing and new geographies. Lead product launches and campaigns on existing products.
- Campaign management: develop and manage marketing campaigns across various channels (digital, events, social media) to drive product awareness and adoption.
- Sales enablement: train Sales and Client Success teams on articulating the products’ benefits to prospects.
- Performance analysis: Monitor and analyse the performance of marketing campaigns, adjusting strategies as needed to optimise results.
- Market research and analysis: conduct market research to understand client needs, industry trends, and competitive landscape. Use insights to shape product positioning and marketing strategies.
What you will not be doing:
- End-to-end marketing management. Your focus will be on content creation and on enabling sales to win.
- Developing generic marketing messages that are not based on a deep understanding of Evooq products and market-fit.
- Replicating content and artefacts from our competitors.
- Waiting for others to take initiative and drive your work.
Qualifications
- Degree in Marketing, Business, or related field.
- At least 4 years of experience in a B2B product marketing role, preferably in the fintech or financial services software industry.
- Experience in content-generation including client-facing artefacts.
- Excellent communication, writing, and presentation skills.
- Strong analytical skills and experience with marketing analytics tools.
- Fully professional in English.
- Nice to have: exposure to wealth management, investment advisory and risk analytics.
What We Offer:
- Dynamic and innovative work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- Work in a collaborative and supportive team.
Additional Information
Evooq is a global provider of technology-driven solutions for wealth managers. We are building an ecosystem that combines data, technology and investment expertise to make personalised investment scalable.
Wealth managers use our solutions to deliver personalised advice to investors with high-quality content and the best investment products.
We are headquartered in Lausanne, with additional offices in Zurich and Singapore. We operate as a group of highly autonomous teams that take responsibility for their projects and interact with each other based on mutual trust.
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