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Digital Activation
vor 3 Wochen
*This is a 1 year grant funded role with the possibility of extension*
The World Economic Forum, committed to improving the state of the world, is the International Organisation for Public-Private Cooperation. The Forum engages the foremost political, business, and other leaders of society to shape global, regional and industry agendas.
UpLink is the open innovation platform hosted by the World Economic Forum that enables the next generation of environmentally, socially, and ethically minded entrepreneurs and funds, start-ups, and innovators from around the world to solve society’s most pressing challenges as set out in the 17 UN Sustainable Development Goals (SGDs). UpLink convenes a growing innovation ecosystem among entrepreneurs, experts, investors, and partners to help leading organisations and companies catalyse and deliver mission-driven innovations and new business models to tackle the issues that the SDGs must conquer by 2030.
Why are we recruiting?
We're recruiting for a Digital Activation & Campaign role at UpLink, reporting to the Lead for Digital Engagement, Marketing & Communication. This position will be instrumental in utilizing Salesforce Marketing Cloud to plan, execute, and optimize multi-channel digital marketing campaigns and activation strategies. We need a highly analytical, creative, and tech-savvy professional who is passionate about making a meaningful impact through digital engagement. This role will collaborate closely with the Digital Activation, Marketing Communications Lead, other marketing functions and workstreams to ensure efficient and effective campaign execution, contributing to our overall marketing success.
Main responsibilities
Project Management:
Performance Marketing:
Demonstrate skills and experience related to performance marketing, running campaigns and optimization for organic and paid initiatives across digital channels and platform. Develop plans to optimize performance and achieve key performance indicatorsCampaign Management (Social Media Marketing, Salesforce Marketing Cloud)
Create and manage end-to-end marketing campaigns within Salesforce marketing Cloud (supported by technology partner and in consultation with the Forum’s Email Marketing Team). Segment and target audiences effectively, ensuring personalized and relevant content delivery via digital activation. Build responsive email templates, landing pages, and marketing journeys to drive traffic, engagement, and conversions. Monitor campaign performance, conduct A/B testing, and adjust tactics to improve key performance indicators.Digital Activation:
Develop and execute digital activation plan to acquire traffic, drive engagement and participation in UpLink Digital Marketing initiatives. Collaborate with cross-functional workstreams to create and implement engaging digital experiences. Utilize data-driven insights to optimize activation strategies and improve user onboarding and engagement processes.Content Marketing:
Collaborate with content and media development functions to ensure that assets and content are aligned with campaign goals. Collaborate with content functions to develop relevant content for emails, landing pages and social media engagement.Data Analysis and Reporting:
Monitor and analyse campaign metrics and user engagement data to assess performance (Salesforce Analytics, GA4, Hootsuite for social media marketing) Generate reports and insights to make data-driven decisions and continually optimize campaigns and activation strategies and organize perioding marketing performance meetings (Tableau, Looker Studio, GA4, Hootsuite. Paid/Organic)Cross-functional Collaboration:
Work closely with various functions within the Digital & Marketing team as well as other UpLink workstreams including Design and Product teams and relevant GCG departments, to align digital marketing efforts with UpLink’s broader goals. Share insights and best practices to foster a culture of continuous improvement.
Preferred requirements and experience
Why work at the Forum:
The Forum believes that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world by building awareness and cooperation, shaping mindsets and agendas, and driving collective action. Join us and become a driver for positive change
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