Marketing Manager Maternity leave replacement

vor 4 Wochen


Geneva, Schweiz Alec Allan & Associés Vollzeit

On behalf of one of our clients, an international food company in Geneva, we are seeking a:

Marketing Manager

Maternity leave replacement - 6 months

 

 

Responsibilities

 

  • Source and translate consumer data into strong insights for new brand development.
  • Collect and analyze consumer data to derive meaningful insights for the creation of new brands.
  • Segment categories to uncover new opportunities within the current product portfolio: focusing on consumer needs, target demographics, products, and occasions.
  • Assist in entering new markets and supporting existing ones with branded business, from analysis to launch.
  • Develop and testing assets, managing media buying (digital, outdoor, in-store) in collaboration with partner agencies, ready for market deployment.
  • Ensure effective cross-functional teamwork from inception to launch with all relevant business partners.
  • Solicit and benchmark proposals for concept testing, media purchasing, and activation.

 

 

Profile

 

  • Minimum experience of 5-6 years in an equivalent role
  • Experience in consumer marketing experience
  • Strong digital skills
  • Operational and strategy-oriented
  • Proven organizational, interpersonal, and communication skills
  • Sense of organization and priorities
  • English fluent, with a good knowledge of French is a plus
  • Proactive, creative, agile, business- and solution-oriented

 


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