Senior Director, Marketing, International

vor 8 Stunden


Zug, Schweiz BridgeBio Pharma Vollzeit

About BridgeBio Pharma, Inc. BridgeBio is a biopharmaceutical company dedicated to discovering, developing, and delivering transformative medicines for patients living with genetic diseases and genetically defined cancers. Since our founding in 2015, we have built a diverse portfolio of more than 20 drug development programs, ranging from early discovery to late-stage clinical trials, across multiple therapeutic areas including precision oncology, cardiology, endocrinology, neurology, and renal disease. We have already achieved regulatory approval for three therapies and continue to advance promising science from academia into meaningful treatments for patients worldwide. Who We Are BridgeBio is a global biotechnology company with our Global Headquarters located in San Francisco, USA, and our International HQ located in Zug, Switzerland. Since establishing our European presence in 2021, we've been building empowered, high-performing teams across countries — with experienced colleagues who move quickly, take ownership, and are fueling the company's international growth. At BridgeBio, you'll find an energetic and collaborative culture where pragmatism meets bold decision-making. We embrace uncertainty with confidence, guided by our commitment to making a meaningful impact for patients. Our people are trusted and empowered, united by urgency, purpose, and the drive to advance science for patients around the world. To learn more about our story and company culture, visit us at What You'll DoThe Senior Director, Marketing will report to the VP Commercial Operations International and serve as a key partner to the International team and broader BridgeBio organization. In this role, you will lead the development and execution of integrated strategic and tactical marketing plans to support BridgeBio's portfolio, from assets in development to launches in international markets. You will work cross-functionally to shape brand strategy, ensure market readiness, and drive impactful execution that builds awareness, supports patient access, and positions our therapies for success across diverse geographies.ResponsibilitiesMarketing Strategy & Brand LeadershipLead the development of the international marketing and communications strategy for BridgeBio's pipeline, with focus on priority development assetsDrive brand planning, positioning, disease awareness, messaging, and campaign development, ensuring seamless localization in close partnership with Global MarketingBuild a comprehensive digital ecosystem to support disease awareness and brand engagement across international marketsMarket Readiness & ExecutionOversee international marketing plan implementation, ensuring resources, best practices, and campaigns are effectively deployed at both regional and country levelsSupport local teams in localizing brand plans and executing marketing operations, ensuring alignment with global strategy while adapting to local needsLead international congress activities, including booth strategy and execution, in close collaboration with Medical AffairsStakeholder Engagement & AdvocacyAct as a brand ambassador, cultivating strong relationships with Key Opinion Leaders, patient organizations, and medical societies, in partnership with Medical AffairsPartner with Market Access to integrate brand value messaging into payer and field access materialsGenerate advocacy and stakeholder engagement plans to prepare markets for new products and indicationsCustomer & Patient Journey InsightsMap the patient journey and buying process from diagnosis to treatment, identifying inflection points to guide commercial strategies and co-create patient servicesPartner with Medical Affairs to identify educational needs and evidence gaps through customer feedback, shaping data and publication strategiesOperational ExcellenceEnsure marketing budgets and resources are managed effectively, with clear prioritization and measurable impactMonitor execution to ensure activities are compliant, efficient, and deliver value to patients, providers, and payersThe above job description documents the general nature and level of work but is not intended to be an exhaustive list of activities, duties, and responsibilities required of job incumbents. Therefore, job incumbents are expected to perform all other duties as assigned or required, as training and experience allow. Where You'll WorkThis is a hybrid work role, presence (2-3 days) in the Zug office is strongly encouraged Travel (25-50%) may be required to represent the company at medical conferences, presentations, and other meetingsWho You AreEducation: Minimum bachelor's degree in communications, marketing, business, or life sciences; an advanced degree (MBA or equivalent) strongly preferredExperience:7+ years in biotech/pharma with progressive responsibility in strategic marketing roles, ideally in rare disease and/or cardiovascular therapeutic areasDemonstrated pre- and post-launch marketing experience across key international marketsStrong track record of brand building, campaign execution, and stakeholder engagement in highly competitive marketsLeadership & Skills:Proven ability to lead cross-functional teams, build collaborative partnerships, and foster a culture of openness, accountability, and innovationSkilled at developing compelling brand strategies and customer engagement models, with expertise in digital and non-personal promotionStrong communicator, able to translate complex science into clear, impactful messaging for diverse audiences (internal and external)Capable of managing multiple high-priority projects simultaneously in a compliance-driven environmentExperienced in working effectively within matrixed global organizations while building trusted external relationships with KOLs, patient organizations, and industry stakeholdersAttributes:Flexible, pragmatic, and solutions-oriented, with the ability to support multiple brands, indications, or therapeutic areas as neededDeep working knowledge of promotional regulations and compliance requirements for healthcare professional and patient engagementA global mindset with cultural agility; proficiency in foreign languages is considered a strong assetRewarding Those Who Make the Mission PossibleWe have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. Market leading compensation Hybrid work model - we value your flexibility in how you work, but encourage time in the office to strengthen our culture, collaboration, and sense of communityWe provide career development through regular feedback, continuous education and professional development programsWe celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities



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