Director, Marketing International

Director, Marketing - International TTR (m/f/x) - Pharma

We have published this exciting position*, filled by
Alnylam
in
Zug, Switzerland
on
EC | Healthcare - Best-of-class Job Board & Career Advisory for Leaders -
to make it visible to the relevant target audience.

Important Note:
No search mandate, no further information. We have only published this position on our
Executive Job Board EC | Healthcare
. Please apply directly via link provided.

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Alnylam's job advertisement:

"...

At Alnylam Pharmaceuticals, we are leading the RNAi Revolution — translating Nobel Prize-winning science into a new class of transformative medicines that target diseases at their genetic source.

We are seeking an experienced and strategic Director, Marketing – International TTR BU, to drive the management and continued success of our TTR amyloidosis franchise across international markets. Based in Zug, Switzerland, this hybrid role requires regular presence in the Zug office to collaborate with regional and cross-functional colleagues.

The role will support and challenge country teams in tailoring the global strategy to regional and local market specifics while maintaining global alignment; drive and track focused execution of cross-functional tactics; and share learnings and best practices across countries. It will lead the Regional Marketeers Forum (Equity Team), ensuring excellent alignment and communication between countries and the regional organization. The position will also deliver region-level tactical platforms to support countries in execution (e.g., select EU congress activities, marketing materials, and other tactics).

This position will report to the Head of Regional Commercial, International TTR BU, and work closely with the regional TTR Medical and Access teams.

Key Responsibilities

• In close collaboration with global and local product teams, ensure deep local market and stakeholder insights to inform local tailoring of the strategy and tactics and to help inform the global strategy.
• Support and challenge country product teams to "localize" the strategy for products, and monitor and challenge execution including adoption of the must have tactics internally referred to as "Signature initiatives"
• Support local strategic and tactical planning and execution, e.g., coverage of all key sources of business identified in the patient flow, local translation of positioning and competitive differentiation, local tactics including customer and healthcare stakeholder engagement
• Support patient identification programs and solutions
• Support market access activities related to TTR franchise – together with the market access team, drive pricing and access strategy and execution, including innovative value propositions
• Ensure high quality revenue and volume forecasting adn brand investment deployment across countries and sources of business. Ensure appropriate resources fo critical launch activities across the organization
• Ensure detailed launch tracking to allow early course correction, including patient uptake by segment and execution of key tactics in close collaboration with the launch excellence team
• Drive a high performing cross-functional regional product team that manages the launch execution together seamlessly
• Provide high quality input to the global program teams, fully aligned with and endorsed by the International BU Leadership Team (BULT), to support lifecycle management, trial design, help shape global product strategies and tactics, and identify and share best practices globally
• Develop and provide countries with tactical materials tailored to the International context and in line with the global strategy, e.g. message platform and marketing materials, modules to support value-based solutions, multichannel stakeholder engagement initiatives, regional congress activities
• Coordinate activities of supporting functions to avoid any overlap and intelligent collaboration with business operations functions such as sales force effectiveness, training, events, launch excellence, incentives
• Ensure excellent collaboration with the medical teams such as global medical leads, regional medical directors, patient advocacy, diagnostics, with best-in-class compliance of all activities with relevant rules and regulations
• Act as a role model fully embodying the Alnylam values, with great attention to legal, regulatory, and compliance rules, excellent communication, collaborative attitude with other functions and global / countries, and patient centricity.

Qualifications

• MBA, MSc or equivalent, Bachelor's degree in science is preferable
• Significant (e.g., 10+ years) commercial experience in pharma/biotech, including rare diseases / specialty pharma
• Great knowledge of TTR therapeutic area
• Proven experience of supporting / driving successful product launches – ideally with direct accountability, but could be indirect experience for a great candidate
• Outstanding understanding of specialty care commercialization in International geographies, particularly in the rare disease space, including Market Access key success factors
• Extensive experience in Marketing / commercial strategy, at country or regional/global level: excellent understanding of marketing and commercial strategy (segmentation, differentiation,...)
• Strong business and financial acumen
• Relentless external focus, testing all plans against market and customer insights
• Outstanding strategic thinking combined with strong execution leadership – demonstrated ability to ensure outstanding execution in multi-country matrix leadership role
• Intellectual agility, able to handle the complexity of countries
• Inspirational leader, able to energize and motivate cross-functional and cross-country virtual teams; Self-confidence to help others shine and to win as a team
• Organizational flexibility and outstanding listening skills; comfortable and track record of operating and influencing in all directions in a global network/matrix environment
• Excellent communication and collaboration abilities including fluent English
• Matrix and Line leadership experience, e.g. as Business Unit Director in a country. People Management experience ideally or potential / emotional intelligence
• Broad understanding of various dimensions of biotech / pharma operations: compliance, legal, regulatory rules.
• Strong network/matrix stakeholder communications skills with both global and in- country teams
• Attitude and ability to ensure a high performing cross-functional regional product team that manages the market growth and launch execution together seamlessly, with great collaboration and communication
• Excellent understanding of applicable compliance, regulatory, and legal rules for commercial activities

..."

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Please refer to EC | Healthcare when applying directly.

*always in the sense of m/f/x