Marketing Strategist

Inyova is the leading digital platform for investing with a sustainability impact. Through the Inyova platform, people can invest their money in companies that represent the causes they care about (like sustainability, gender equality, etc.) – without sacrificing returns along the way. Inyova stands for "invest in your values", and we're on a mission to make millions of people impact investors.

As Marketing Strategist & Customer Value Lead, you'll play a pivotal role in shaping Inyova's brand perception, long-term customer value, and strategic marketing direction on our path toward Inyova Strategy 2026. You'll own the strategic marketing levers that drive value growth of existing customers — from positioning and NPS to community engagement and upselling.

As our Marketing Strategist & Customer Value Lead, you will connect brand strategy, customer insight, and value execution. You'll ensure that Inyova's communication, content, and customer initiatives create lasting value and loyalty.

In detail, you will be responsible for:

Owning Marketing Strategy

• Lead the development Inyova's marketing strategy, aligned with Inyova Strategy 2026
• Own the annual marketing budgeting process and ensure efficient resource allocation across channels and initiatives
• Drive Inyova's tone of voice and ensure brand consistency across all touchpoints
• Oversee PR, strategic website upgrades, and visual language alignment
  
  

Customer Value & Retention

• Increase customer lifetime value (CLTV) by, e.g., driving upselling initiatives, cross-selling initiatives, or increasing customer retention
• Grow customer happiness, measured as NPS, and gather customer insights to continuously improve Inyova's value proposition

You are a strategic thinker who thrives at the intersection of marketing, brand, and customer experience. You bring a mix of analytical skills, conceptual depth, and impact-driven motivation.

Specifically, you have:

• 5+ years of experience in marketing, strategy, or customer lifecycle management, ideally in fintech, sustainability, or digital products
• Strong analytical and abstract thinking skills with the ability to translate insights into actionable strategies
• A track record in delivering tangible results, backed by data
• A track record in project management and ownership, from concept to execution
• Excellent communication and storytelling skills in English (German and French are a plus)
• A passion for impact and sustainability, and a drive to make investing meaningful for everyone
• If you don't meet every single requirement but believe you have the right mindset and drive to succeed in this role, we encourage you to apply

We offer a first-hand start-up experience with the opportunity to disrupt the financial world and make impact investing mainstream You'll be part of a purpose-driven team that combines ambition, creativity, and collaboration.

You will benefit from:

• A mission that truly matters – lead marketing that drives real-world impact and helps make sustainable investing mainstream.
• Strategic ownership and influence – shape Inyova's marketing and customer value strategy directly with the CEO and leadership team.
• A high-performing, purpose-driven team – collaborate with ambitious colleagues across Marketing, Product, and Growth who share your drive for excellence and impact.
• Visible results and real impact – see your strategic initiatives turn into measurable customer value, growth, and brand strength.
• Fast learning and autonomy – own major cross-functional projects with the freedom to test, learn, and innovate.
• Flexibility and balance – enjoy flexible working hours, hybrid options, and an outcome-oriented culture that values trust and accountability.
• Competitive and caring benefits – 30 days vacation, stock options, commuting support, and professional development budget.
• A culture of ambition and purpose – join a team where strategic thinking meets impact and where your work shapes Inyova's 2026 vision.

Women and people from minority backgrounds tend to only apply to positions where they meet 100% of the criteria. If you think you have what it takes to be a good candidate for this position, we encourage you to apply even if you don't meet all formal criteria.

Workload 80-100% | Start date: ASAP | Location: Zurich, CH (Hybrid).