Marketing Manager

vor 10 Stunden

Schweiz Bloomie Vollzeit

At Bloomie, we're passionate about the human side of hiring. We believe in fair, transparent, and efficient practices, powered by the latest technology, to help individuals and organizations build exceptional teams. Our core values emphasize collaboration, integrity, and continuous growth, creating a dynamic and supportive environment for all. We believe in empowering our employees and providing ample opportunities for professional development. Join us and contribute to a company where your work makes a meaningful impact every day.

Tasks

Responsibilities

  • Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in alignment with business objectives.
  • Lead the planning, execution, and optimization of integrated marketing campaigns across various channels, including digital, content, social media, email, and traditional media.
  • Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic decisions.
  • Collaborate cross-functionally with sales, product development, and other teams to ensure cohesive messaging and achieve shared goals.
  • Manage and optimize marketing budgets, ensuring efficient allocation of resources and a strong return on investment.
  • Establish key performance indicators (KPIs) and regularly report on marketing campaign effectiveness, providing actionable insights for continuous improvement.
  • Champion brand consistency and ensure all communications align with the company's voice and vision as the organization scales.
Requirements

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 5+ years of progressive experience in marketing ideally in HR Tech space
  • Experience launching an SaaS product is a strong advantage
  • Demonstrated expertise in developing and executing successful multi-channel marketing campaigns.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
  • Proven ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
  • Experience working within a high-growth or "scale up" company environment.
  • Proficiency with marketing automation platforms, CRM systems, and analytics tools.
  • A track record of innovation and creativity in marketing strategy and execution.

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