Ecommerce Conversion Rate Optimisation(Vans Emea)

**VANS EMEA** is looking for an exceptional **eCommerce Merchandiser** dedicated to Experience Optimization to join our team based in Stabio, Switzerland.
- Vans_® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

**Let’s Talk about the Role**

The eCommerce Merchandiser dedicated to Experience Optimization is responsible for driving continuous improvement of the eCommerce user journey and onsite performance through a deep focus on conversion rate optimization (CRO), data-driven testing, and personalisation. This role leverages advanced digital analytics and experimentation to optimize each stage of the customer journey, maximize engagement, and implement targeted personalisation initiatives that deliver measurable revenue growth and enhance customer experience.

**How You Will Make a Difference**

- **Lead and execute CRO initiatives** Own the end-to-end process of defining, planning, and delivering A/B and multivariate tests to optimize the online customer experience and deliver incremental improvements in key conversion metrics.

- **Deliver actionable user journey insights** Use quantitative and qualitative analytics to systematically identify friction points and uncover opportunities for performance uplift across all digital touchpoints.

- **Drive personalisation strategies** Identify and implement personalisation opportunities through segmentation, behavioral targeting, and dynamic content, improving relevance and engagement for different audience segments.

- **Translate data into commercial action** Transform analytical findings into clear, actionable recommendations for rapid test-and-learn deployment, collaborating closely with Customer Experience, Product Content, Trading, and Technology teams.

- **Own reporting and impact measurement** Develop and deliver testing reports to track programme performance, communicate learnings, and quantify business impact of CRO and personalisation projects.

**Skills for Success**

- Proven experience (indicatively 2-3 years) in digital merchandising, CRO, or digital product optimization within a high-traffic e-commerce environment.

- Degree in Digital Marketing, Analytics, E-commerce, Computer Science, or a related field is preferred.

- Fluency in English with excellent verbal and written communication.

- Strong analytical mindset with demonstrated ability to interpret complex datasets, generate actionable insights, and measure the commercial impact of tests and personalisation initiatives.

- Demonstrable knowledge of A/B testing and experimentation methodology, with hands-on experience designing and interpreting experiments at scale.

- Interest and experience in leveraging AI technologies (machine learning-based recommendations, automation, personalisation) within e-commerce or digital retail; ability to evaluate and integrate AI-driven solutions.

- Advanced proficiency in key digital analytics and optimization tools: Google Analytics, Quantum Metric, Optimizely, Blueconic, Bloomreach.

- Excellent communication and collaborative skills, team-oriented with a positive attitude.

- Ability to develop and manage relationships with other departments and external vendors and agencies.

- Experience and mindset for working in a global company, including teaming up effectively with international colleagues and adapting to cross-cultural collaboration.

- Bonus: Experience with UX Design and familiarity with user research best practices.

**What’s in it For You**

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

- A supportive feedback-based culture where respect and integrity guide us in what we do

- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

- Be part of an iconic lifestyle brand in a multi brand, multi countries organization

- On site gym offering health and well-being initiatives

- A discount card with 50% on all VF brands

- Break out areas offering complimentary hot drinks

**About VF**

**Free to Be, Inclusion & Inclusion & Belonging**

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every d