Global Brand Leader Supradyn

vor 2 Wochen

Basel, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Global Brand Leader Supradyn (M/F/d)**

**YOUR TASKS AND RESPONSIBILITIES**:

- Leading development of Global Supradyn 2-5 year growth strategy including identification of new future growth opportunities for the brand, definition of the innovation strategy, brand portfolio architecture, clear strategies on digital / shopper/ sustainability and Net Revenue Management guidance.
- Custodian of the Supradyn brand equity and leading definition of Brand proposition strategy / Global communication platform idea / Master packaging design / Visual brand language / Global Activation platform.
- Providing supports and coach for local markets in the development of Integrated marketing campaigns and other branded assets.
- Leading and implementing global strategic projects, with focus on digital / science enablers.
- Managing the Megabrand expansion strategy under Supradyn.
- Driving Innovation Pipeline for both the Energy segment as well as for Supradyn Megabrand.
- Partnering with GBD and Category innovation team to define the global Energy innovation strategy & pipeline, by identifying and initiating new innovations and owning its end to end development from Scoping to Development Contract phase and Market commercialization handover.
- Team working with cross functional project teams as well as coordinating with markets to build business cases and ensures launch readiness and project delivery to the markets.
- Product and non-Product innovations.
- Guiding countries on go to market strategy and shares success models through brand community calls and regular touchbases.

**WHO YOU ARE**:

- Bachelor's degree required, MBA preferred
- Minimum 10 years of international / global experience in OTC/FMCG marketing with solid track record of success.
- Operational experience in country marketing with budget responsibility.
- Experience in digital marketing / digital health essential.
- High leadership qualities, ability to influence across markets/functions, collaborative team working, resilience and determination, strong interpersonal skills and ability to work independently and proactively.
- Key skillsets include: strategic marketing, digital marketing, brand building, communication development, innovation development, market data analysis.
- Cross-cultural experience.

**YOUR APPLICATION**

**Location**:
Switzerland : Basel-City : Basel

**Division**:
Consumer Health

**Reference Code**:
695462

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