Brand Director Women's Health

vor 1 Woche

Basel, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Brand Director Women's Health (M/F/d)**

**JOB TASKS AND RESPONSIBILITIES**:

- Contribute to the development of the integrated pre-launch Brand strategy and Brand plan by leading Task Forces to deliver on defined work packages for HCPs
- Lead key strategic Global projects across functions during the pre-launch (e.g., messaging, materials and engagement campaigns) and launch phase (e.g., messaging, materials and engagement campaigns)
- Provide input into overall Brand Campaign and Branding Guidelines development and lead on execution
- Responsible for the HCP segmentation development and roll-out
- Responsible for the development and alignment of the integrated omni-channel communication strategy across all relevant HCP segments and adaptation according to critical industry, competitive and customer trends
- Set strategic priorities for Global Market Research Plan and identify secondary data need from an HCP point of view
- Plan, allocate and manage budget relating to all HCP marketing activities

**WHO YOU ARE**:

- University degree in marketing, communications, business administration or health science
- 7+ years of experience in marketing within pharmaceutical industry, at the strategic and operational level
- Previous leadership experience in market shaping, category and brand launches at Global level required
- Demonstrated track record of operational excellence in Country launches including sales
- Expertise in Women's Health and other Therapeutic Areas desired
- Proven leadership and networking competencies based on several years of experience in leading cross-functional teams with representation from Global, Regions and Countries
- Ability to manage complexity, excellent customer mindset and out of the box thinking, while driving purpose
- Strong strategic and commercial acumen with a track record in delivering results
- Passionate communicator, must be fluent (written and spoken) in English with excellent interpersonal skills

**YOUR APPLICATION**

**Location**:
Switzerland : Basel-City : Basel

**Division**:
Pharmaceuticals

**Reference Code**:
780315

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