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vor 2 Wochen
**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**
**Global Brand Leader Rennie / AlkaSeltzer (M/F/d)**
**YOUR JOB TASKS & RESPONSIBILITIES**:
- Global leadership of portfolio of brands, including iconic Alka
- Seltzer & Rennie brands, representing over 0.4Bn Net Sales
- Owning and strengthening category and brand strategy, contributing to the overall category strategy
- Leading brand building pro ects, including brand equity, sustainability, platform campaign ideas, pack design and visual brand language
- Drive best in class digital approaches, strategies, and ecosystems, partnering with Global Digital Excellence team
- Defines innovation needs utilizing medical, consumer and commercial insights to drive brand / category pipeline
- Delivering innovation plans in line with the global strategy & architecture, including leading concept developments, consumer proposition and claims, business case development with countries and leading the cross functional team through feasibility to development exit
- Ensuring alignment of innovation, medical & regulatory scope to supportimplementation of global category strategy
- Embed consumer centricity into every brand activity (human insights and consumer journey)
- Work in close collaboration with lead global markets to shape the brand strategy
**WHO YOU ARE**:
- Bachelor's degree required, MBA preferred
- Minimum 8 years of experience in OTC and/or FMCG with solid track record of success
- Required experience in country marketing operations with P&L responsibility; international, preferably global role preferred; category experience is desirable
- Leadership qualities, ideally in cross functional teams, strong interpersonal skills
- Must be a team player with a global mind set and solid oral and written communication skills
- Innovation experience (eg. Marketing Innovation, New Ventures, R&D, Pro ect Mgmt)
- Strong communicator
- Strong commitment and will to achieve above market results
- People leadership beneficial, ideally in cross-cultural environment
- Cross-cultural experience, ideally from pro ect work or international marketing experience
- Understanding brand success drivers
- Experience in tracking business value and pro ects
- Analytical and financial management ability
- Fluent in English is a must. Any other languages are a plus
**YOUR APPLICATION**
**Location**:
Switzerland : Basel-City : Basel
**Division**:
Consumer Health
**Reference Code**:
660042
