Marketing, Multichannel Campaign Consultant

Karger Publishers is a worldwide publisher of scientific and medical content based in Basel, Switzerland. Connecting and advancing health sciences since 1890, Karger has been continuously evolving, keeping pace with the current developments and shifts in research and publishing. The publishing house is dedicated to serving the information needs of the scientific community, clinicians and patients with publications of high-quality content and services in health sciences. Karger Publishers has 240 employees and is present in 15 countries around the globe.

For the Unit Marketing, Multichannel Campaign within Karger Experience, the Karger arm, which is aimed at communities and markets, we are looking for a motivated person based in Basel, Switzerland to join our increasingly agile organization.

**Marketing, Multichannel Campaign Consultant (70-90%)**:
**Managing Communication and Campaign activities**

As a Multichannel Campaign Consultant (70-90%) you will need to work closely with various units as well as the other marketing teams within the publishing company. Your main responsibilities will be to consult, design, implement, oversee and improve steadily the agile management of multichannel campaigns at Karger Publishers and to make sure marketing communications are effective and successful.

**This multi-faceted role includes**:

- Close collaboration with diverse departments in the division of Labs & Experience; active consultation of the assigned domains in view of suitable marketing and communication activities to reach the defined goals.
- The self-reliant planning, implementing, and monitoring integrated multi-channels; selecting traditional and digital channels tailored to the target group
- Planning, organizing and supervision of congress campaigns including exhibition participation at a stand
- Developing creative and effective marketing campaign ideas, communication / social media and implementing them efficiently.
- Direct Marketing Activities: Implementation through Salesforce Pardot, especially newsletters, lead generation and engagement activities along the customer journeys of our personas.
- Generating and designing suitable means of communication, supervising their production.
- Ensuring the availability of attractive marketing and sales materials and advertising resources — while considering the integrated communication strategy and content strategy.
- Cost planning and control, leading campaign reports, statistics, and success evaluation.
- Collaborating in maintaining a repertoire of communication tools as well as a branding platform (together with Brand & Communication).

**Qualification and experience required**:

- Basic education: vocational or professional training with possible specializations in marketing, communications, digital marketing, social media, public relations, journalism.
- Technical knowledge/professional experience/success in a comparable field: experience in planning and conducting goal-directed integrated campaigns (mix of traditional and digital), campaign management, agency experience etc.
- Abilities in project management, self-organization, consulting, target-, service
- and customer-orientation
- Passion for writing a variety of marketing content (SEO)
- Good feeling for design, consistent and creative brand identity
- IT competence: MS Office, Hootsuite, Salesforce
- Affinity with natural-scientific and medical topics
- Knowledge of Publishing/Journalism is a plus
- Readiness to travel internationally (ca. 15 days per year)
- English: very good business English or native speaker
- German: good knowledge of spoken and written German for internal communication (desired)
- Additional foreign languages are an advantage

**What you offer**:

- Teamwork ability
- Assertiveness and persuasiveness
- Good communication skills
- Interpersonal ability and interest
- Openness to innovation
- Solution-oriented thinking and pragmatic action, “hands-on”
- Self-initiative
- Resilience, dedication, and ability to handle conflict
- Service
- and customer-oriented action
- High flexibility

**What we offer**:

- Modern offices that contribute to innovation and collaboration
- Flexible working hours
- Generous remote work arrangements
- Centrally located workplace
- 40 working hours per week
- 5 weeks holiday
- A work environment where personal development and responsibility are highly valued
- Benefits of the Swiss social system