Consultant (12 Months

**Job no**: 580277
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, peace**

**Purpose of Assignment**:
The SES Marketing Cloud Success Specialist (East Asia and Pacific Region) works in collaboration with UNICEF and its vendors to support markets that are part of the SES program and/or have implemented a customized version of NPSP SalesForce and Marketing Cloud. These markets include India, Indonesia, Malaysia, Thailand, and the Philippines. In addition, the specialist will support the discovery process for any new markets (such as South Korea) wishing to join the SES program, showcasing and demoing the product interface and platform capabilities, and helping onboard new markets.
- The Specialist will be responsible for building and deploying high-quality data-driven experiences and coordinating, executing, monitoring, and optimizing fundraising campaigns using Salesforce Marketing Cloud in EAPRO markets.
- The Specialist will ensure good coordination between PFP and the countries, as well as sufficient collaboration with vendors and the ICTD team as part of BAU operations, during discovery or the implementation process.

**How can you make a difference?**

**Scope of Work**:
**1. As part of SES squad drive-up business uplift through increased Marketing Cloud adoption and utilization support for 5 markets (India, Indonesia, Malaysia, Thailand and Philippines)**:

- Identify and document country-level requirements in the East Asia and Pacific region,
- Drive business uplift, agreed outcomes, and financial impact for each market.
- Offer business strategy and technical advice and support, focusing on capacity building, skills development, and overall development of the marketing automation ecosystem.

**2. Market Communication, Collaboration and Success Management**:

- Serve as the main point of contact for the EAPRO markets in support, questions and escalations.
- Main point of escalation in case of system issues, operational downtime and deficiencies.
- Responsible for core development roadmap for EAPRO region and refining the pipeline of requirements from markets.
- Communicate and share latest developments with markets from SES perspective, actively manage the EAPRO SES Forum agenda and contribute in the sessions.

**3. Marketing Automation Management, development and best practice**:

- Understand the Marketing Cloud solution for optimized supporter journeys, tests, segmentation, data flow, and governance.
- Consult on licensing and platform management costs.
- Provide advice on how to build and manage supporter journeys at crucial stages (awareness, acquisition, onboarding, engagement, retention, advocacy) to optimize the supporter experience and drive results.
- Provide advice on how to track campaign activity, report on automation performance, and provide insights and recommendations for efficiency improvements and supporter experience enhancement.
- Lead the development of a Super Users group to deepen supporter journey thinking and expertise in Marketing Cloud.
- Provide advice on how to develop and execute multi-channel and multi-segment campaigns based on directions from campaign leads and stakeholders.
- Understand key customer segments, identify opportunities within the data, and collaborate with the team to develop action plans for impacting supporter KPIs.

**4. Technical Platform Management**:

- Provide advice on how to manage, organize, and analyze supporter information, with a focus on data creation, storage, and maintenance within Marketing Cloud.

**5. Provide support for cross-functionality with Sales Cloud CRM, including detailed reporting on marketing campaigns and in-market support for integrating existing systems**:

- Develop new workflow improvements and identify opportunities for harmonization across Salesforce platforms, CRM instances, and teams across regions.
- Act as the go-to person for Marketing Cloud users, promoting adoption, staying updated on Salesforce releases, and providing dedicated support to country offices.

**6. Reporting & Analysis**:

- Provide detailed reporting on all marketing and engagement campaigns using Marketing Cloud functionality at each country office level.
- Track and report on automation performance, providing insights and recommendations for efficiency improvements and supporter experience enhancement.

**7. Training and Upskilling**:

- Provide ongoing support and upskilling opportunities for users’ post-deployment.
- Conduct advanced training sessions to enhance users' understanding