Digital Consumer Activation

vor 2 Wochen

Basel, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Digital Consumer Activation & Strategy Lead**

**YOUR TASKS AND RESPONSIBILITIES**
- Shape & Lead the Digital Consumer Activation strategy at global level working with respective regional digital marketing & brands teams. Setup the roadmap from initial pilots with clear learning plan to scale execution.
- Create clear, simple and persuasive narratives to influence C-level executives driving business transformation through consumer data.
- Orchestrate Consumer Activation Programs at global level (1-1 engagement, CRM, Web/Mobile Apps, Direct Selling, Loyalty...) with portfolio approach from hands-on ownership to coordination.
- Bring thought leadership to the Global Digital & Brand teams delivering transformative consumer experiences combining media, creative & data streams. Shape broader digital strategy putting data & consumer activation at the center.
- Establish clear definition of success along with KPIs for the consumer activation programs & setup the measurement framework capturing the business impact.
- Partner with the IT to shape the tech strategy and roadmap around consumer activation plans.

**WHO YOU ARE**
- BA or BS education, MBA preferred
- 9+ years of international experience within one or more of the following fields: Digital/Performance marketing, Digital consumer activation (CRM/DTC/App/Ecommerce), Strategy consultancy in relevant sectors.
- Experience in leading in a matrixed, cross-functional environment; actively collaborating & building rapport with broad set of stakeholders.
- Experience in influencing senior level executives by developing impactful narratives simplifying complex technical topics.
- Experience in managing enterprise-wide transformative programs (e.g. strategic plan, new product launch, new business creation) from inception to deployment
- Has analytical mindset and measurement experience around digital marketing, user funnels.
- Passionate Self-starter, questioning the status-quo and driving transformation with operational discipline.
- Up-to-date on latest marketing technologies (e.g. DTC, CRM, CDP)
- Fluency in English

LI-CH

**YOUR APPLICATION**

**Location**:
Switzerland : Basel-City : Basel

**Division**:
Consumer Health

**Reference Code**:
585501

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