New Product Lead, Pdt

Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine?Join us as a **New Product Lead** for our Plasma-Derived Therapies Business Unit, based in Zurich. **Here, you will be a vital contributor to our inspiring, bold mission.**

Portfolio Startegy team is part of the Commercial & Portfolio Strategy unit of Takeda PDT BU. It is tasked with developing world class brands and commercial strategies for Takeda’s largest and fastest growing inline and pipeline programs across Plasma Derived Therapies. The team is tasked with helping to drive Commercial Innovation and provide strategic portfolio insights and direction.

**The New Products Planning Lead will**:

- Lead the development of target product profiles (TPPs), target device profiles (TDPs) and target product claims (TPCs) for early and mid-stage programs, based on thorough understanding of market dynamics and potential future trends.
- Develop and communicate strong understanding of treatment protocols, level of unmet needs, potential patient segments, and competitive pipeline to identify targeted product concepts and necessary product profiles
- Direct / implement strategic commercial projects to inform clinical development and commercialization plans.
- Provide commercial insight and analytical support for commercial assessments and high-level market situation assessments; represent the commercial and portfolio strategy point of view for business development opportunities
- Proactively partner with all relevant stakeholders across Takeda PDT departments (e.g. PDT R&D, PDT BD and regional PDT franchises, etc) to develop, refine and implement therapeutic area and portfolio strategies
- Liaise extensively with internal and external experts to gain insights and identify potential opportunities for early-stage programs, pathways, and treatment approaches
- Translate key insights from scientific experts (internal PDT R&D colleagues + external opinion leaders) into clear, actionable product or disease area strategies
- Ensure the required payer, provider and patient insights are obtained to inform clinical development programs and business development decisions
- Work with medical affairs, market access, health economics and outcomes research teams to enable the development robust payer and health system value propositions
- Evaluate market environments, collaborate closely with internal and external thought leaders and key customers in identifying unmet needs and translate information into strategies to achieve short-term and long-term franchise objectives.

**Education and Experience Requirements**
- Education Requirements: Bachelor’s degree (minimum); MBA or science-related graduate degree preferred
- 15+ years of biotech experience, ideally, with new product planning experience, commercial marketing / sales and / or market insights experience
- Proven ability to influence in cross-functional settings a must. Must be a strong communicator, able to confidently present findings to top level executives as well as able to represent the commercial perspective to senior members within different functions of the organization
- Plasma Derived therapy experience is highly desired, but not a must
- PHD is desired, but not a must
- Global and Regional/Country marketing experience in developing and launching markets and brands in rare disease.
- Ability to understand Global market trends, financial data, customer needs and assess competitive intelligence data.
- Solid track record in successfully launching products globally
- Additional desired experience: market access and pricing, brand planning, KOL engagement, strategy consulting, market research and / or investment banking

**Key Skills, Abilities, and Competencies**:

- ** Builds high-performing teams**:Builds ownership in high performing cross-functional teams in a global matrix organization, and holds them to standards that reflect well on Takeda. PDT Builds and models a culture of questioning and constructive challenge and collaboration to foster openness and candid dialogue among the business, regions and other decision making bodies.
- ** Demonstrates scientific & business acumen and strategic thinking**: Anticipates and thinks critically and strategically about global rare hematology market dynamics. Proactively develops intimate knowledge about the global market. Navigates complex compliance and regulatory environments. Incorporate large amount of information from various sources, and distill it down to make informed decisions.
- ** Drives innovation**:Is entrepreneurial in driving innovation. Encourages and rewards creativity. Commits resources to experiment with new approaches and capitalize on new business opportunities. Removes organizational barriers that get in the way of innovation. Is interested and motivated to create and bring exciting ideas to market. Is comfortable speculating about alternative futures without all of the data.
- ** Alig