Marketing Manager

About the job:
Saxo is one of the largest and fastest growing financial brokers in the world. Saxo Bank is a truly international company with HQ in Copenhagen, local offices in financial centers across the globe and employees from over 60 nationalities. The corporate language is English. Saxo Bank differentiates from competitors with an award-winning trading platform, a broad access to financial products, a world class service and a customer-centric business model. Saxo Bank was founded 28 years ago with the vision to disrupt the financial sector by democratizing trading and investing through professional digital tools.

The position

This role is part of the Marketing function in our Zurich office, while being fully integrated into the global Marketing organisation with HQ in Copenhagen. The Marketing Manager’s responsibility is to devise, plan, implement and maintain a marketing campaigns and communications to support the local growth ambitions and business strategy.

As our Swiss Marketing Manager, you will focus on developing Saxo’s Private/Retail business in Switzerland. You will help shaping the Swiss marketing strategy, calendar, budget, and media plan with the goal to attract traders and investors in Switzerland.

The role is located at our Zurich office and the Marketing team consists of 2 marketing and communication professionals. You will be reporting to the Head of Marketing in Switzerland. Moreover you will be coordinating HQ functions for content production, media buying and web development.

How you succeed
- Support paid ads performance for lead generation and digital acquisition across all digital marketing campaigns
- Analyse and identifying key performance drivers across campaigns and initiatives in order to produce performance driven initiatives
- Monitor impact of digital campaigns against pre-defined OKRs and propose recommendations and actions to increase marketing ROI
- Take ownership of our local social media channels, create local content and leverage group material
- Driving efficient production and implementation with internal go-to-market teams end-to-end (i.e. product launches, campaigns, etc.)
- Understand and analyse the customer journey, identifying opportunities to develop and improve existing or new touchpoints
- The ownership and implementation of customer engagement strategy in close collaboration with Sales, Research and Go-to-Market
- Write engaging and relevant content for clients. (e.g. CEO Letter, Newsletter, Articles) and leverage group content (Translate, editing, proof reading)
- In-depth understanding of OOH marketing initiatives for brand awareness and client acquisition
- Marketing support for local events

**Profile**:

- Higher education in the fields of E-Commerce, Digital Marketing or Business Administration (Uni/FH/HF) or comparable education
- Minimum 3 years of experience, preferably in an agency, fintech or data-driven company
- Knowledge of the financial industry and investment services is a plus
- Strong skills in project management
- Great stakeholder management and collaborative attitude in various functions and seniority levels
- Self-driven and able to set up your own goals and targets
- Excellent writing skills
- Excellent communication skills in English, German and French
- Experience in producing photos and short videos
- Adobe Creative Suite, Adobe Analytics, Figma & Sitecore experience is a plus

We offer:
The Saxo Experience Office has the overall responsibility for the client journey and all client-facing touchpoints across channels and platforms. We ensure that our technology, scale and talented employees translate into great client experiences and a profitable business.

Our specialty is within capital markets with a focus on: high reliability, large volumes, low latency and a world-class, cloud-based experience for retail, institutional and white-label clients.

Part of SXO’s core focus is also being sharp on client needs before we build new features or launch new projects across the Bank - by building prototypes, testing, understanding the money-making logic behind the offering and the go-to-market strategy before we build a new solution.

We aspire to be a non-hierarchical, purpose-driven organisation. At Saxo, it is not about entitlement; it is about impact - no matter where you sit in the organisation. A good idea is always taken seriously and you can truly make a difference.

When you work here, you become a Saxonian. Obviously you will get an attractive compensation package. But we also invest in your personal development and offer you large responsibility from day one. We encourage an open feedback culture and a supportive team environment. If you show a collaborative spirit, drive and passion, your learning curve will be steep and your (international) career opportunities with Saxo immense.

At Saxo we don’t just offer a job - we offer an opportunity to invest in your future

How to apply: