Pr & Social Media Project Leader 100%

vor 2 Wochen

BielBienne, Schweiz Swatch Ltd Vollzeit

**Job description**:
Main responsibilities will include:

- Responsible for the PR strategy for Switzerland, taking into account the global PR strategy
- Building and maintaining strong relationships with Swiss media (print, online, TV, radio)
- From PR send outs to press visits and events - informing the Swiss media landscape about the latest product launches in the most creative way
- Handle media requests and organize Interviews with Spokesperson at Swatch HQ
- Invite and accompany Swiss journalists during international PR events
- Steer the content strategy, planning and execution of the Social Media ecosystem. Driving brand awareness, engagement and conversions through effective social media and influencer marketing campaigns.
- Build, steer and execute the national Influencer strategy to increase brand awareness, commercial growth & brand equity.
- Creation of inspiring, brand-appropriate content using launches, events, activations and the daily momentum
- Securing our brand voice, tone, and visual representation across channels, ensuring content is cohesive and on-brand.
- Active collaboration with different departments within Swatch Switzerland and Swatch International to ensure consistency in communication and knowledge sharing.
- Monitoring performance results, analyzing data on a weekly & monthly base
- Manage budgets and report on business impact/ROI.

**Profile**:

- At least 3 years of professional experience in PR & communication - ideally in agencies or in the lifestyle/fashion/retail environment
- Sound understanding of the Swiss media and influencer landscape with an established network
- Experience in influencer marketing and a feel for social media trends and community management

**Professional requirements**:

- By using corresponding tools you have the ability to collect, analyse and use data to inform decision-maker
- Thanks to your strong social skills, dealing with journalists and influencers on a daily basis is not only easy, but highlight for you
- In addition to your fun, positive and over creative personality, you can demonstrate excellent editorial (text, storytelling, content) and communication skills and a developed team player mind set.

**Languages**:
In addition, you possess excellent communications skills and are fluent in English, German and French.

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