CRM Manager Emea

**Who We Are**

**Fossil **is on a mission to create great watches, jewelry, handbags, small leather goods and wearables by investing in technology and long-term value creation. We do this by living into our core values - Authenticity, Grit, Curiosity, Humor, and Impact - each and every day, continually powered by purpose and our people. We thrive on diversity, innovation, uniqueness, and inclusion.
- **Will you join us**?

**Make An Impact**
- The
- Implement regional CRM strategy and connect offline with online customer data to improve customer journey and increase database
- Set up and control CRM campaigns for different segmentations and cross-channel to increase consumer engagement
- Set up customer segments and work on activities to increase customer loyalty
- Drive channel innovation, leveraging personalization, segmentation and A/B test mentality
- Analyse Salesforce Marketing Cloud data and measure activities to develop improvements to increase ROI, improve defined KPIs and customer journey
- Set up reports with KPIs to share with all relevant teams including learnings about best practices, lead acquisition tactics, consumer behaviour and customer journey
- Work in close collaboration with all kind of end consumer communication touchpoints (Social, customer care, performance marketing, content teams, etc) to implement strong omnichannel plans
- Mentor, guide, direct and manage direct reports to execute and run CRM strategy with excellence

**Who you are**
- 5 years of experience in similar role (CRM marketing)
- Experience with CRM database tools required; Salesforce & CDP tools experience is a strong advantage
- Experience in international, cross-functional and multicultural environments of consumer/lifestyle products with a strong sales affinity
- Excellent relationship skills
- Strong organizational, communication and interpersonal skills
- English (fluent); any additional European language is an advantage
- Resilient, proactive, persuasive and determined
- Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution.
- Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs.
- Strong project management and problem-solving skills required.
- Excellent Excel skills
- Good analytical thinking is required
- Collaborative, positive, “service-oriented” attitude
- Resilient, proactive, persuasive and determined
- Excellent time management skills and sensitivity to deadlines; Experience in agile working is a strong advantage
- Flexibility and the ability to adapt to change

We are looking for people who embody our core values;
- **Authenticity**, we are all in with our unique selves. Everyone is different at Fossil and we love it
- **Grit**, we push through, we bounce back and we set our sights on the prize & go after it.
- **Curiosity**, we ask what if? What’s next?
- **Sense of Humor**, we don’t take ourselves too seriously. Yeah, seriously.
- **Making an Impact**, we go big. We perform. We make a difference.**What we offer**
- Flexible working hours, hybrid working model
- Trainings and individual development
- Paid time off: volunteer hours
- Employee discounts

At**What does our recruitment process look like**?
- 1. Once you have applied, we will have a look at your CV.
- 2. If your experience matches what we are looking for, you will be invited to complete a first automated video interview using Cammio. Cammio is a video interviewing platform, you can complete your interview on your own, anytime that works for you.
- 3. If you ace your video interview, you will be invited to a personal interview, virtually or face-to-face.**Life is Short, Work Somewhere Awesome**

**Job Status**
- Full Time

**Department**
- Marketing EMEA