Marketing Manager, Switzerland J&j Vision Care

**"Caring for the worldone person at a time”**inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. This culture of caring is the focus of our corporate philosophy, that are anchored in the internationally applicable **Credo** **Marketing Manager, Switzerland J&J Vision Care** **Zug, Switzerland** **Full-Time** **Position overview** Johnson & Johnson is the largest and most broadly-based healthcare company in the world. We are producing life-changing breakthroughs every day and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Johnson & Johnson Vision is a division of the largest and most comprehensive manufacturer of healthcare products in the world. In 20 years, Johnson & Johnson Vision Care has established itself as the world leader in contact lenses and its ACUVUE brand is currently the number one selling lens in the world, distributed in over 70 countries worldwide. Johnson & Johnson Vision are passionate about bringing healthy vision to everyone, everywhere, every day. Our mission is to lead in quality, customer experience, innovation and growth across the world. We are committed to becoming our customers’ most valued partner in vision care through not only providing the most innovative products, but also the practices and services that consistently add value to their business. We are dedicated to improving patient satisfaction and helping our customers to achieve greater fitting success through providing continuous education. We invest consistently to raise the awareness and generating interest amongst consumers to the benefits of wearing contact lenses. The Marketing Manager will be responsible for the Switzerland market. **Tasks & Responsibilities**: - Develops, leads, and ensures execution of business plans to meet future needs and expectations. Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans and contributes to longer-term tactical plans - Use best practices from other markets with similar challenges and implements fit-for-purpose accordingly - Develops innovative marketing programs based on brand/product strategies and implements through sales team - Supports Key Account Managers with generating customer insights and relevant marketing plans and activities - Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners - Implements tactical plan by providing appropriate promotional materials. Works across all elements of the marketing mix and use appropriate channels of communication - Ensures completion of market analysis, monitors competitive activity and reviews potentials, sales coverage, market size, penetration, marketing practices and trends, and prepares forecasts and recommendations - Explores opportunities and prepares recommendations for positioning and pricing strategies that deliver business value in alignment with regional partners - Manages key relationships with agencies and suppliers in developing product concept designs and mockups for market research and management presentations; plans and monitors the execution of market research studies - Analyzes and interprets complex market access data and feasibility research - Generates relevant insights to understand professional and consumer behavior - Monitors and controls budget to access promotional effectiveness - Works productively with cross functional groups within the organization - Builds strong network with key opinion leaders and monitors industry developments impacting business **Qualifications** - Experience and expertise in Marketing strategy, customer engagement, digital marketing, and digital medias - Solid experience within a sales/commercial role or working close to sales teams and customers - FMCG, Medical Devices or Pharmaceutical experience would be an advantage - Proficiency in English and French - Leverage communication as a vehicle to influence and drive decision and transformation. Ability to communicate effectively with our business partners and all hiera