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Global Customer Activation Manager
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Vevey, Waadt, Schweiz Nestlé SA VollzeitAt Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success – all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team - Reimagine...
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Global Customer Activation Manager
vor 1 Woche
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-
Global Customer Activation Manager
vor 1 Woche
Vevey, Waadt, Schweiz Nestlé SA VollzeitAt Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success – all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what...
Global Brand Identity and Collaborations Manager
vor 3 Wochen
**Position Snapshot**
Location: Vevey, Switzerland
Company: Nespresso Headquarters
Act. Rate: Full-Time
Type of contract: 7 months temporary contract
**What we offer at Nespresso**
Flexible work policies in terms of core hours and working from home. Please talk to us during the recruitment process about what flexibility could look like for you
Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Dynamic international working environment
Attractive additional benefits
The pride to work for a B Corp certified company and one of the world’s most trusted brands
**Position Summary**
At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good which shapes lives and landscapes for the better. We place people at the heart of our success - all 14,000 of them. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow together. Quality and sustainability are core to who we are and critical to our vision of driving positive change. We're committed to delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other.
To achieve this, we live by four behaviours. We Inspire, we Care, we Act, and we iNnovate. Each one of these reflects who we are and how we interact with one another and with the world around us. We live a culture that is built on the principle belief that individually and collectively we can. What about you? Want to be part of this exciting journey? Join the Nespresso team And reimagine what coffee can be. Reimagine what you can become. Together we grow as individuals and teams. And as an organization.
As a “**Global Brand Identity and Collaborations Manager**”, you will be in charge of ensuring a consistent expression of the Nespresso brand globally and locally, across platforms and touchpoints, while driving creative brand innovation to push the brand attractiveness and serving the purpose and objectives of the brand. In this position, you will lead the Nespresso creative Brand Identity and Collaborations development and deployment with a team of 3 people.
**A Day in the Life of a Global Brand Identity and Collaborations Manager**
- Lead the Brand Identity development and deployment:
- Envision and ensure an elevated and distinctive brand image through the development and implementation of the brand guidelines on the different touchpoints, working closely with the different HQ departments (Advertising, Product marketing, Merchandising, Sponsoring, CRM, etc )
- Provide artistic direction to communications and marketing teams as well as agencies in order to create campaign and experiences that are in line with the brand identity, at the forefront of creativity and in a way that enhances perceived value of the Nespresso brand
- Manage and define the Brand architecture anticipating and accommodating new Brand Identity needs
- Lead the Brand’s Creative Development through Collaborations:
- Push relevance and desirability to a new generation of consumers through impactful and engaging collaborations
- Conceptualize and lead the visual identity for those collaborations (guidelines, pop ups and special projects) of these seasonal consumer experiences
- Explore new creative directions, partnerships and channels and lead taskforces to evaluate their potential.
- Lead the seasonal 360 experiences, to offer a consistent and best in class visual expression and experience
- Expand external network and drive industry positioning of Nespresso as a leading creative brand.
- Manage the team with care and a coaching mindset
**What will make you successful**
- Degree in Marketing or Communication
- 5 to 6 years Marketing Communication experience gained in lifestyle/luxury companies, web or communication agency
- Experience in project management with different internal and external interlocutors and with strong advocacy
- Proven agency management skills
- Ability to lead multiple initiatives simultaneously in a high-paced environment
- Agile mindset to combine strategic, analytical and operational thinking
- Excellent interpersonal skills, advanced communication and presenting capabilities
- Sense for design and sensitivity to luxury and image
- Effective team leader and people manager
- Fluent in English and French, third language would be appreciated
At Nespresso, we’ve built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an
