Performance Marketing Lead

Ledgy's mission is to democratize ownership in startups. We create transparency for all stakeholders of a company and bring scalability to important processes for founders such as managing their stockholders, preparing financing rounds, and granting equity to all their employees. Our customers are successful European companies, like Wefox, Bitpanda, Gorillas, Trade Republic, and many more. Since our incorporation in 2017, we've been listed every year among the TOP 100 Swiss startups and are ranked as the #1 ICT startup in Switzerland. Ledgy's $10m Series A round in September '21 marked the entry of renowned Silicon Valley investor **Sequoia Capital** into the Swiss startup ecosystem—almost 50 years after its founding. Our goal at Ledgy is to use this freshly acquired confidence (and capital) to build one of the greatest teams in Europe and boldly go to where no company has gone before ‍ We are an international and diverse team of 63 people, coming from 26 different countries and speaking 25 different languages. We believe that startups are a main driver of positive change in the world and help create equal opportunities for everyone outside of corporate hierarchies. Humanity needs solutions for the current challenges, like climate change and the best source for this innovation are startups. We try to live by strong moral values and offer an example to other companies, while helping them be more successful with our product so they can drive the change forward. We believe that equal opportunities for all social groups of society are necessary, and are committed to a culture where everyone feels welcome and respected. Psychological safety and a culture of modesty and openness is important to us. We sincerely live and work by our beliefs so every hire for us is an important one. We've done a great job so far in building our team and our hope is that you will be able to join us. Marketing at Ledgy is highly revenue-focused, and our task now is to make the marketing machine repeatable and set our processes up to scale. As **Performance Marketing Lead** at Ledgy, your mission is to define and own our performance marketing strategy, managing our performance marketing channels across search, social, display, and retargeting. **In your new role, you will**: - Define the KPIs for performance marketing, and set up the infrastructure to report on performance marketing activity to the wider business - Identify top-performing platforms and channels, and optimise the lead capture journey from ad to website - Budget tracking: ensure we know what we're spending, and where best to spend it in future - Capture data-driven insights from performance campaigns that create signals for our marketing and broader commercial functions - Decide what work to outsource, and what to bring in-house - Working alongside product and content marketing, develop a segmentation plan that allows us to target key personas, in distinct geographies, across sectors - Establish a culture of testing and optimization in performance marketing and help marketing run more tests **The job is a good fit if you**: - Have 5 to 7 years of hands-on experience managing performance and/or growth marketing at a scaling startup, preferably in a B2B context - Are proud of the work you've done with Google & LinkedIn Ads - Are very familiar with Google Analytics, Hubspot and Excel; knowledge of Looker, SQL, Segment and Big Query are positives - Enjoy running tests and playing with optimizations across campaigns and geographies - Look forward to playing a key role on a high-performance team, with the potential to build a performance and growth function over time - Are part scientist ‍, part artist ‍ and a forever curious learner - Don't forget to have fun while juggling multiple projects in a fast-paced environment ‍️ **Being part of Ledgy means to** - See "the whole journey" and be one of the first team members of a company that scales from Switzerland to be the major player in Europe and globally - Work with a passionate team with diverse interests such as the outdoors ️, meditation, and space exploration - Have a chance to get to know the startup world and it's leaders inside and out - Have flexible working hours, be able to work remotely, and benefit from 25 days of vacation - Get stock options to become an owner of Ledgy yourself - Take part in company off-sites and in optional regular team activities all this to create a fun and productive ‍ working environment where personal hobbies and projects have enough space as well. Please note: within CH and UK we hire via our own entity, whilst outside of these countries we are able to offer employment opportunities via a global payroll service provider. Currently, we're not able to accommodate freelancing agreement contracts.