Head of International Marketing Activations

Reference Code: 99531**Head of International Marketing Activations**:

- Meyrin, GE, CH- Permanent**THE WATCHMAKER OF WATCHMAKERS**:
Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.

**HEAD OF INTERNATIONAL MARKETING ACTIVATIONS**

Position based in our Headquarters in **Meyrin, Geneva, Switzerland.**

Leading the HQ activation team, the Head of International Marketing Activations develops and implements integrated marketing campaigns in line with the global marketing and communication strategy.

**RESPONSABILITIES**
- **INTEGRATED MARKETING CAMPAIGNS**
- Define the annual brand activations plan.
- Design and implement integrated marketing campaigns related to major launches, seasonal campaigns and brand events, at global and local scale.
- Drive and orchestrate 360 projects by liaising with cross functional departments such as product, e-commerce, media, CRM, PR, events, retail and client experience, trade marketing teams.
- Manage the development of all creative assets with the creative department and external partners.
- Lead the Go-To Market and Commercialization Toolboxes to ensure local deployment across all markets.
- **SOCIAL MEDIA PLATFORMS**
- Manage editorial calendar and social media activations including local platforms coordination with China, Japan and Korea markets.
- Implement and publish social media and content strategy.
- Consolidate comprehensive report and performance tracking to identify key learnings and best practice.
- **TEAM MANAGEMENT**
- Lead a team of 4 marketing project managers.
- Manage, develop and foster marketing and communication team members through strong leadership and support skills.
- Build a strong collaboration network with other key stakeholders within HQ, regional organizations and local markets.

**REQUIREMENTS**
- **SKILLS**
- 5 to 10 years of experience in marketing, communication, campaign execution and implementation within the luxury industry.
- Strong project management skills to orchestrate multiple workstreams and to collaborate with internal and external cross-functional teams.
- Strong people management skills, natural enthusiasm to drive and develop people.
- **SPECIFIC***
- Advanced knowledge of MS Office (Excel, PowerPoint, Outlook).
- Perfect mastery of digital and social media ecosystem platforms (including Asian platforms).
- **LANGUAGE***
- Bilingual in English/French including strong writing skills.
- **SOFT SKILLS**
- Organizational skills
- Communication skills
- Attention to details
- Aesthetic sensitivity
- Flexibility and agility
- Dynamic, creative and passionate

**WHY JOINING US**

You are our best asset. By joining Jaeger-LeCoultre, a whole world of opportunities will open to you Transmission of knowledge is the very soul of what we do: you will access a customized training program. In our Swiss offices we will satisfy your wish for well-being and balance, thanks to a stimulating workplace, possibility to work remotely, flexible working hours, sustainable mobility contributions, on-site services and time to volunteer. As a Maison, we work tirelessly to manage our environmental footprint and create a positive impact on society through our collective effort. Learn more about our Sustainability commitments in our program « Make Our Time Better ».

**JAEGER-LECOULTRE - THE WATCHMAKER OF WATCHMAKERS**

Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills