Social Media Manager
vor 2 Wochen
FlowBank is a Swiss online bank with offices in Geneva and Zurich. We are a team of over 120 people across Geneva and Zurich who are building investing and trading tools that are simple, straightforward, and secure. Our mission is to reshape customer expectations and set the bar higher for user experience. Through technology, we offer our customers a unique convenience and competitive edge by delivering better investing and trading tools.
We are looking for a **Social Media Manger **to join our Marketing department
- Work with the Head of Communications and external writers to implement the editorial calendar of the bank.
- Understand and work to achieve the strategic objectives, and communicate around messages/position cases, reports, and projects as needed.
- Manage the creation of high-quality digital assets and content, according to the product, corporate or seasonal campaigns planned by the digital team.
- Plan the daily publications on the different social networks and be responsible for the publication process.
- Brainstorm and implement creative social media strategies to build significant growth and engagement.
- Drive and measure performance on social media, press, and influencer activity.
- Develop weekly and monthly recaps of learnings and results; generating and understanding reporting with the ability to read data and turn it into useful insights.
- Work closely with the design team to develop unique creative ideas for videos and images that reflect the FlowBank brand.
- Manage company Intranet by working with other departments as needed to maintain, develop and improve content and UX.
- Keep an eye on the pulse of the media landscape and the latest social trends to identify and bring reactive opportunities on any type of communication channel.
- Management of external agency partners as needed.
- Participate in external and internal events as needed.
**Requirements**:
- Proven experience in driving engagement and brand affinity through social media
- Strong understanding of social KPIs and ability to analyze and provide insight into activity.
- Proficiency in social media management tools, analytics platforms, and scheduling tools.
- Ability to create, schedule and post campaigns on social channels including Facebook, Instagram, YouTube, Twitter, TikTok, etc.
- Strong editorial sensibilities, from setting the tone to having great taste when it comes to ensuring content is on-brand and strategic.
- Ability to work with multiple stakeholders to deliver joined-up campaigns.
- A natural communicator - confident in presenting social campaigns and activities to different parts of the business.
- Outside-of-the-box thinker who takes initiative & thrives in a fast-paced environment.
- Impeccable organization skills and the ability to keep projects moving and ensure deadlines are met.
- Have a solid understanding of the financial services industry: online banking, investing, and trading services is a big plus
- Native English mandatory, any other language is a plus.
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