Social Media Associate

Position Title**: Social Media Associate**
Duty Station**: Geneva, Switzerland**

Classification**: Professional Staff, Grade P2**
Type of Appointment**: Fixed term, one year with possibility of extension**
Estimated Start Date**: As soon as possible**

Closing Date**: 12 December 2024**
- Established in 1951, IOM is a Related Organization of the United Nations, and as the leading_
- UN agency in the field of migration, works closely with governmental, intergovernmental and_
- non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the_
- benefit of all. It does so by providing services and advice to governments and migrants._

IOM is committed to a diverse and inclusive work environment. Read more about diversity and

Applications are welcome from first
- Antigua and Barbuda; Barbados; Comoros; Congo (the); Cook Islands;_
- Guinea-Bissau; Holy See; Iceland; Kiribati; Lao People's Democratic_
- Republic (the); Madagascar; Marshall Islands; Micronesia (Federated_
- States of); Namibia; Nauru; Palau; Saint Kitts and Nevis; Saint Lucia;_
- Samoa; Sao Tome and Principe; Solomon Islands; Suriname; The Bahamas;_
- Tonga; Tuvalu; Vanuatu_

**_ Context:_**

IOM’s Department of Media and Communications (DMC) is comprised of experienced
communications professionals based in Geneva and Manila.

The team provides advice and support on media and public information issues to IOM
Headquarters, Regional, Country and Global Offices worldwide. It is responsible for direct media
relations with UN-accredited Geneva press corps and others, administers IOM’s global social
media accounts and website and manages content submitted from around the world to be
published on those global platforms, oversees institutional branding and initiates and manages
global information campaigns.

DMC produces a wide range of print and audio-visual materials for a variety of audiences to
enhance understanding about IOM’s work and its position as the leading UN agency in the field
of migration, and to advocate on behalf of the rights of migrants worldwide.

Under the overall supervision of the Deputy Director, DMC and direct supervision of the Social
Media Officer, the Social Media Associate will be responsible and accountable for providing
support and assistance in development and implementation of the IOM’s social media activities
and strategy, as well as advancing IOM’s social media outputs on Instagram and TikTok.

**_ Core Functions / Responsibilities:_**

1. Contribute to the development and implementation of the IOM’s social media strategy and
provide technical support on matters related to digital trends and campaigns.

2. Assist in managing IOM’s social media activities in alignment with the Organization’s strategic
communications priorities and branding guidelines including, but not limited to, the development
of online content and campaigns delivered across various platforms.

3. In coordination with the Social Media Officer, facilitate the management of IOM’s Instagram
and TikTok social media accounts and use analytics tools to measure performance and guide
strategic social media decisions.

4. Monitor emerging trends on Instagram and TikTok, such as challenges, hashtags, and viral
content, and incorporate them into the social media strategy to boost engagement.

5. Create and curate engaging content for IOM’s Instagram and TikTok social media channels,
including text, images, videos, and graphics.

6. Actively engage with followers on Instagram and TikTok by responding to comments, direct
messages, and mentions, and fostering a positive and interactive community on both platforms.

7. Develop and execute innovative social media campaigns on Instagram and TikTok.

8. Identify, build relationships with, and collaborate with micro-influencers and creators to
co-create authentic content that resonates with target audiences on Instagram and TikTok.

9. Collaborate with DMC and On-Line Communications Unit to develop online content,
campaigns, awareness-raising efforts to promote safe, orderly, and regular migration, and the
rights of migrants.

10. Perform such other duties as may be assigned.

**_ Required Qualifications and Experience:_**

**Education**
- Master’s degree in Digital Communications, Marketing, Journalism, or a related field from an

accredited academic institution with two years of relevant professional experience; or,
- University degree in the above fields with four years of relevant professional experience

**Experience**
- Experience in marketing with emphasis on digital/social media;
- Experience in managing Instagram and TikTok accounts;
- Proven experience in developing social media campaigns and content for Instagram and

TikTok;
- Proven experience in building and sustaining strong relationships with micro influencers and

online content creators;
- Proven experience in developing and being part of Instagram reels and TikTok videos;
- Working knowledge and expe