Head of Social Media

Position Title**: Head of Social Media**
Duty Station**: Geneva, Switzerland**

Classification**: Professional Staff, Grade P4**
Type of Appointment**: Fixed term, one year with possibility of extension**
Estimated Start Date**: As soon as possible**

Closing Date**: 24 October 2024**
- Established in 1951, IOM is a Related Organization of the United Nations, and as the leading_
- UN agency in the field of migration, works closely with governmental, intergovernmental and_
- non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the_
- benefit of all. It does so by providing services and advice to governments and migrants._

IOM is committed to a diverse and inclusive work environment. Read more about diversity and

Applications are welcome from first
- Antigua and Barbuda; Barbados; Comoros; Congo (the); Cook Islands;_
- Guinea-Bissau; Holy See; Iceland; Kiribati; Lao People's Democratic_
- Republic (the); Madagascar; Marshall Islands; Micronesia (Federated_
- States of); Namibia; Nauru; Palau; Saint Kitts and Nevis; Saint Lucia;_
- Samoa; Sao Tome and Principe; Solomon Islands; Suriname; The Bahamas;_
- Tonga; Tuvalu; Vanuatu_

**_ Context:_**

Under the direct supervision of the Director of Media and Communications, the Head of Social
Media will be responsible for developing and executing a comprehensive social media strategy
that aligns with the Organization’s overall communications and outreach objectives. This
position focuses on increasing engagement, enhancing the Organization's visibility, and
ensuring that social media content effectively communicates key messages to diverse
audiences, including the public, stakeholders, and partners. The incumbent will work closely
with various teams across the Organization to ensure consistency in messaging, while also
adapting content for specific platforms and audiences.

**_Core Functions / Responsibilities:_**

Social Media Strategy and Management

1. Develop and implement a global social media strategy that reflects the Organization's
mission, values, and strategic priorities.

2. Manage the Organization’s presence on major social media platforms (e.g., Twitter,
Facebook, Instagram, LinkedIn), ensuring a cohesive voice and brand identity.

3. Collaborate with regional and country offices to create tailored social media campaigns that
reflect local priorities while maintaining alignment with global objectives and key strategic
priorities.

4. Ensure that social media efforts are data-driven, with regular reporting on metrics such as
engagement, reach, and audience growth.

Content Creation and Dissemination

5. Oversee the development and dissemination of high-quality content across social media
platforms, including posts, images, videos, and infographics.

6. Coordinate with relevant departments to ensure timely and accurate sharing of information
related to the Organization’s activities, events, and key announcements.

7. Ensure the production of engaging, accessible, and inclusive content that resonates with
diverse audiences, including specific outreach to underserved communities.

8. Manage the use of multimedia tools to enhance storytelling and raise awareness of the
Organization's work, including campaigns, events, and initiatives.

Social Media Monitoring and Engagement

9. Monitor trends, public sentiment, and conversations about the Organization and its areas of
focus on social media.

10. Develop a proactive engagement strategy that responds to followers, partners, and other
stakeholders, fostering positive interactions and dialogues.

11. Manage reputational risks by responding to critical comments and escalating sensitive
issues as necessary to the Director of Media and Communications.

12. Stay up-to-date with emerging social media trends and platforms to keep the Organization’s
social media presence innovative and relevant.

Training and Capacity Building

13. Provide guidance and support to regional and country office teams on best practices for
social media management, content creation, and audience engagement.

14. Conduct training sessions for staff on effective social media use, including platform-specific
tips, strategies for audience engagement, and leveraging analytics tools.

15. Develop and distribute social media toolkits, templates, and guidelines to ensure
consistency and alignment across the Organization’s social media accounts.

Crisis Communication

16. Develop and implement social media protocols for crisis communication, ensuring rapid,
coordinated, and accurate responses to emerging situations.

17. Work closely with the Communications team to ensure that social media channels are
effectively utilized to disseminate key information during crises or emergencies.

18. Serve as the primary point of contact for social media communications during crisis
situations, coordinating messaging with internal and external stakeholders.

Monitoring, Evaluation, and Reporting

19. Regularly evalu