Individual Contractor – Chinese social media content creator and coordinator

Leaflet | Produced by United Nations GeospatialIndividual Contractor – Chinese social media content creator and coordinatorVacancy announcementGeneva, Switzerland (remote work could be considered)IC/2025/003Individual Contractor – Chinese social media content creator and coordinatorVacancy type Consultant/Individual ContractorDuration of the contract: 6 monthsDeadline for submission of applications: 23 March 2025Organizational Unit: Communication and Information Technology Support Unit (CITSU)Number of job positions: 1Area of Specialization/Thematic Areas: Communication, social media management, content creation, community management, digital media, marketingOverview (Quick description of the funded project and its context):The United Nations Institute for Training and Research (UNITAR) delivers on its mandate to strengthen the capacities of beneficiaries through training, capacity development, applied research and related activities. In 2024, the Institute organized over 1,400 learning and knowledge-sharing events benefiting more than 500,000 beneficiaries around the world.Overview of the Communication and IT Support Unit (CITSU):The position of Individual Contractor – Chinese social media content creator and coordinator - is located in the Communication and IT Support Unit (CITSU), which oversees all communications activities and IT resources at UNITAR. Currently, UNITAR manages social media channels such as LinkedIn, Facebook, Instagram and X, and seeks to enhance its digital presence in China to communicate its mission, programmes, and impact effectively to Chinese audiences. With a primary focus on managing the Weibo platform, the role might eventually expand to include other Chinese social media platforms ensuring consistency with UNITAR digital communication standards and cultural sensitivity.General objectives of the contract:Objective for Communication and IT Support UnitThe objective of this contract is to manage and grow UNITAR's presence on Chinese social media, starting with Weibo, and possibly expanding to other platforms. The Individual contractor – Chinese social media content creator and coordinator - will engage with local audiences, amplify UNITAR initiatives, and support strategic communication goals aligned with overall strategies.The incumbent is expected to work with minimum direct supervision using established procedures and policies. The incumbent will work closely with the social media and digital communication specialist in CITSU as well as other communication focal points.Responsibilities/description of professional services:CITSU (50%)Under the supervision of Chief, CITSU, the individual contractor will work on the following:Content Creation and CurationDevelop a content strategy for Weibo that aligns with UNITAR’s mission and campaigns.Create engaging, culturally relevant posts, including text, graphics, videos, and live streams.Adapt global UNITAR content for the Chinese audience, ensuring linguistic and cultural relevance.Platform Management and ExpansionManage daily operations of the Weibo account, including posting, community management, and responding to comments/messages.Monitor trends and recommend expansion to other platforms, preparing tailored strategies for each platform.Analytics and ReportingUse analytics tools to monitor performance metrics (e.g., engagement rates, follower growth).Provide monthly reports and insights to inform strategy adjustments.Stakeholder EngagementCollaborate with UN agencies, partners, and influencers to amplify messaging and reach.Ensure messaging is consistent with UNITAR brand guidelines and respectful of local contexts.Training and Capacity BuildingTrain internal teams on Chinese social media trends and platform-specific best practices.Develop guidelines for managing Chinese social media accounts.MDPU (25%)Enhancing Online Presence of UNITAR Programmes in ChineseTranslation of existing texts from English into Chinese for UNITAR landing pages.Creation of audio-visual material for these purposes.Prosperity (25%)Programme Promotion and Impact EnhancementEnhance the impact of the Division for Prosperity’s programmes in China by creating new communication materials and strategies to increase visibility and engagement.Write and distribute bilingual press releases (Chinese and English) to highlight programme updates and key achievements.Performance Indicators for evaluation of results:Social media channels are managed and monitored on a daily basis.Social media statistics report issued, analysis and recommendations proposed by a set deadline.Social media training given to newcomers as requested.Communication and promotional products translated into Chinese.News releases translated as requested.Education: Bachelor’s degree in communications, digital media, marketing, journalism, linguistic or a related field.Experience: At least 1-year of experience in social media management, with a focus on Chinese platforms.Proven track record of growing and managing accounts on Chinese social media platforms, preferably Weibo.Skills: Strong copywriting, graphic design, and video editing skills tailored for social media.Familiarity with analytics tools (e.g., Weibo Analytics, DataCube).Deep understanding of the Chinese digital landscape and cultural nuances.Personal Attributes: Creative, proactive, and detail oriented.Strong interpersonal skills and ability to work in a multicultural environment.Language: Native proficiency in Mandarin (oral and written) and fluency in English is required. Knowledge of other UN languages is an asset.Remarks:This position is located in Geneva, Switzerland. However, depending on the circumstance, remote work contract could be considered.General conditions of contracts for the service of individual contractors apply. Individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local laws. UNITAR does not reimburse individual contractors for any taxes, duty, or other contribution payable by the individual contractors on payments made under the Individual contractor contract.The Institute does not provide or arrange life or health insurance coverage for individual contractors, and they are not eligible to participate in the life and health insurance schemes provided by the UN for its staff members.The United Nations shall place no restrictions on the eligibility of men and women to participate in any capacity and under conditions of equality in its principal and subsidiary organs. (Charter of the United Nations - Chapter 3, article 8). English and French are the two working languages of the United Nations Secretariat. Priority will be given to the applicants from the underrepresented regions at UNITAR. There will be a probation period of 3 months.How to apply:All applicants are strongly encouraged to apply as soon as possible after the vacancy has been posted and well before the deadline stated in the vacancy announcement.Due to high number of expected applications, only shortlisted candidates will be contacted. #J-18808-Ljbffr