Demand Generation Manager

Liiva is looking for a qualified **Demand Generation Manager** to take the lead in developing successful, long-term digital marketing strategies for Liiva.

The Demand Generation Manager will be a key member of our Marketing team, responsible for driving growth. This strategic role requires an individual with strong project management skills who can work cross-functionally and determine how to best reach, educate, nurture and drive action with our target buyer persona.

**Overview**
- Where_: in our Zürich office, in addition to some remote days as a possibility- How much_: the expected salary range is 85,000 - 110,000 CHF (exceptions are made to allow for the best overall/skills fit)
- Why_: we work fast and flexible, and get stuff done. We grow and nurture standout talent. All Liivians are empowered to take decisions that bring the product to new levels.

**Responsibilities**
- Lead and develop a comprehensive demand generation strategy and plan across multiple inbound and outbound channels to drive MQLs
- Understand the importance of tightly integrated, multi-touch demand generation campaigns
- Assist in all phases of the digital media planning and asset creation process, including strategy development, agency briefing, creative development, analysis/optimization, and assurance of delivery to campaign goals
- Own metrics and foster an understanding of our efforts through great internal reporting and sharing of results
- Closely monitor campaigns and their effectiveness and use your strong analytical skills to understand the pipeline impact of campaigns and make recommendations for optimization, long-tail strategies, and future performance improvements
- Partner with sales on customer acquisition strategy to deliver on marketing-influenced revenue targets
- Get regional customer insights and use these to optimize the customer journey to maximize ROI
- Enhance and optimize the marketing tech stack to have a 360 view on ROI

**Requirements**:

- Must haves_
- Experience in software/SaaS marketing with some work focused on digital demand generation
- A track record of success in developing and growing pipelines through innovative campaigns and programs
- Knowledge of multi-stage demand gen funnels and related technologies
- Experience partnering with sales teams to find effective and efficient ways to drive pipeline growth
- Deep interest in the data underlying the funnel and the ability to nerd out on the data so we can do things like (1) track cost of customer acquisition (CAC) at the marketing campaign level, and (2) produce action-oriented, data-driven reporting
- Project management skills and a hands-on approach with a focus on campaign development and execution
- The ability to think strategically, analytically and creatively to break down problems and find effective solutions
- German and English fluency are musts, with French as a plus
- Swiss or EU citizenship, or a valid Swiss work permit
- Nice-to-haves_
- Familiarity with web technologies (HTML, CSS) & design tools (Photoshop, Canva, Figma)
- BSc degree in Marketing, Digital technologies or a relevant field

**About Liiva & Company Culture**

Founded in early 2021, our August MLP launch has seen great user response We enable current and future homeowners in Switzerland to organize all housing information digitally, in addition to enhancing both the property search experience and also the modernization process.

As a team of 15 (Zürich) + 10 (Warsaw) members, we are at the ground level of building the company culture. A few words to sum it up: participatory, ownership, radical honesty vs. simple transparency, and daring to be bold
**Benefits**

We hire exceptional talent. Our Employer Value Proposition focuses on a core philosophy**:Liiva develops**. To enable our team to continue doing their best work and becoming their best professional and personal selves, we develop three areas: Skills, Team, and Life.

**About our Hiring Process**:
As a new company, our hiring process is set up to adapt to the needs of the individuals. In general, you can expect a 3-week process until a decision is made. More info on our careers page.