Product Marketing Manager

vor 12 Stunden

Zug, Schweiz Emporix Vollzeit

We are looking for an experienced Product Marketing Manager who is passionate about the successful positioning of our state-of-the-art digital commerce platform.

As a Product Marketing Manager at Emporix, you are responsible for enabling sales & marketing through translating technical product definitions into value propositions. One of the main tasks is to create and publish marketing content over various online channels. You will work closely with the Chief Product Officer (CPO) and the product management team to describe and communicate key business benefits and capabilities to the market.

This is a rare opportunity to make a daily impact and thrive to grow a growth-stage startup company in a fast-paced market environment.

Tasks
- Translate product descriptions into key business benefits and value propositions that resonate with core customer targets
- Enable sales and marketing with content and tools like sales plays, feature lists, whitepapers, fact sheets, solution briefs and the like
- Create and publish content copy for blog posts, social media, and other online channels
- Provide market intelligence like gap analysis and competitive information to product managers to identify product opportunities
- Manage Go-To-Market planning and execution for new products
- Support Go-To-Market activities like events, webinars, trade shows, etc.
- Support product management in product positioning and sales with pricing strategies

**Requirements**:

- Proven experience as a Product Marketing Manager in a software company, preferably enterprise SaaS
- Strong understanding of B2B business and digital commerce processes
- Be the expert on our buyers, who they are, how they buy and what their key buying criteria are
- A background in design and copywriting in English is a huge plus
- Ability to translate technical functions and features into value propositions the market can understand
- Experience in market & competitor analysis
- Comfortable working with various stakeholders in product management, DevOps, sales, marketing
- Excellent written and verbal communication skills in English
- Tech-savvy and experienced in modern online communication channels
- Exceptional ROI-tracking skills, able to prove what is - or isn’t - working

**Benefits**:

- An exciting and involving role with significant impact on shaping the future of Emporix and the way we position our software in the marketplace
- Opportunity to establish your product marketing strategy
- Creative freedom and exciting challenges in a highly competitive technology domain
- Collaboration with highly talented colleagues from around the world and an experienced international management team
- Flat hierarchies and a steep learning curve
- A high degree of autonomy and freedom in your decision making
- Flexibility to work from home or in one of our offices
- Choose the hardware and tooling you want to work with to achieve the best results
- You live and breathe selling enterprise software
- You have worked in product marketing
- You have the mentality to work in a startup or have already done so
- You love to work hands-on yourself and grow with the requirements
- You can motivate yourself every day and work independently in a distributed company environment

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