Digital Campaign Manager

vor 1 Tag

Geneve, Schweiz FlowBank Vollzeit

We are looking for a qualified campaign and ad specialist to join our growing Digital Marketing Team. If you are passionate, knowledgeable and tech-savvy, we would like to meet you to discuss this position. We are looking for someone who understands the best practices for campaign-set up, has a data-driven in their approach to marketing, and stays informed regarding the latest innovations. If this sounds like you, and you have experience in the following areas, we look forward to hearing from you.

**Duties**:

- Create, monitor and execute paid advertising campaigns
- Evaluate performance of campaigns and develop recommendations for optimisation, including changes to bidding strategy, budgets, etc.
- Track KPIs to see where improvements are needed
- Optimizing campaigns to improve conversion rates and return on ad spend (ROAS)
- Aligning with Digital Marketing Manager to ensure consistency and accuracy in the creation and implementation for campaigns
- Optimise RSA on a consistent basis to ensure continued engagement
- Maintain scalable and organised ad environment that can be expanded to new markets or products.
- Have the ability to run campaigns for different types of products, with different CPA objectives and different audience targets simultaneously

**Profile**:

- BSc degree in Marketing, Media or Communications.
- A digital native - passionate about technology, advertising and measuring success
- Proven work experience with Google Ads, Meta, LinkedIn and other advertising platforms.
- Experience with campaign management/measurement tools such as Looker Studio
- Technical knowledge of trafficking, tracking, tooling, experiment implementation, etc.
- Knowledge of traditional and innovative marketing and channels.
- High attention to detail and ability to multi-task.
- Ability to work autonomously but also collaboratively with a team
- Strong client and problem-solving focus with growth mind-set
- Excellent command of English, German preferred additional language
- Knowledge of financial, banking and trading concepts

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