Digital Product Marketing Lead

vor 3 Stunden

Geneve, Schweiz World Economic Forum LLC Vollzeit

Digital Product Marketing Lead

Key Responsibilities:

- Take ownership of the product marketing and communications strategies for the Technology and Digital Innovation team
- Develop and execute communications and marketing strategies to drive awareness, demand, and adoption of our tech products
- Conduct market research to identify target audiences, market trends, and competitive analysis
- Collaborate with cross-functional teams, including product management, engineering, and design, to develop product positioning, messaging, and launch plans
- Own internal communication strategy and execution of products
- Own UX writing across the product portfolio
- Manage the creation of marketing collateral, including narratives, product analysis, presentations, case studies, videos, and social media in collaboration with the digital media team
- Analyze and report on the effectiveness of product marketing and communication campaigns, using metrics such as website traffic, conversion rates, pipeline generation, usage analytics, tracking cohort, and managing basic reporting dashboards
- Stay up-to-date with emerging technology trends and innovations, and recommend new strategies and tactics to enhance our product marketing efforts
- Act as the users’ advocate and the voice of the customer, synthesizing feedback into actionable insights to inform future product development

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.
- At least 5-7 years of experience in tech product marketing, with a proven track record of driving awareness, demand, and adoption of technology products.
- Strong knowledge of the product lifecycle with hands on experience working with designers, product managers, and developers.
- Excellent written and verbal communication skills, with the ability to create compelling marketing messaging and collateral.
- Strong analytical skills, with the ability to use data to drive marketing decisions and optimize campaigns.
- Familiarity with marketing methodologies and different communication styles.
- Some experience with design tools like Figma or Sketch.
- Experience working in an Agile product development environment.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Why work at the Forum:
The Forum believes that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world by building awareness and cooperation, shaping mindsets and agendas, and driving collective action. Join us and become a driver for positive change

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