Perfume Marketing Manager

Vor 4 Tagen

Neuenburg, Neuenburg, Schweiz Bulgari Horlogerie SA Vollzeit

We are seeking a highly skilled, results-driven Perfume Marketing Manager to join our team. In this senior role, based in Switzerland, you will play a pivotal part in shaping and executing marketing strategies that elevate our brand's presence, drive sales growth, and nurture profitability in the UK market. As a key player within the Europe & Africa team, you will collaborate closely with multiple stakeholders, including retail partners, sales team, client advisors, and the central headquarters in Rome to ensure flawless implementation of marketing initiatives.

The role requires availability for business travels: 30% (UK).

Accountablities

Trade Marketing

  • Define trade marketing strategy for the market, ensuring full coherency with brand image and global plans, allocating Advertising & Promotion budget intelligently to meet defined image, impact, sales and profitability targets.
  • Engage in client meetings with retail partners to present and negotiate win-win trade plans, ensuring alignment on vision, execution and expected outcomes.
  • Craft local go-to-market for product launches, orchestrating all marketing initiatives including promotional campaigns, pop-ups and in-store events from initial concept to final execution.

Retail Excellence

  • Ensure flawless in-store execution across our network, maintaining highest standards of excellence for flagship doors (visual merchandising updates, maintenance…).
  • Drive creation and installation of new personalized corners with key stakeholders (retailer clients, interior design, sales teams…) elevating brand image, enhancing customer in-store experience and meeting business needs.
  • Adapt and implement visual merchandising guidelines (planograms, scenography…) elevating brand image and ensuring efficient product portfolio coherency.

Amplification

  • Lead and own PR and social media initiatives in the market, ensuring strong brand presence and engagement, setting clear targets and expectations to maximize media coverage and brand visibility.
  • Coordinate product seeding strategies with locally based agency, fostering relationships with local influencers and key opinion leaders (KOLs) through a curated Friend of House program.
  • Plan and execute trade events and PR activations, enhancing brand awareness and driving customer engagement.

Business Analytics and Reporting

  • Establish clear marketing performance targets, monitoring and analysing results (quantitative and qualitative), making recommendations to continuously improve marketing campaigns.
  • Consolidate and actively share best practices, experiences and expertise with internal and external stakeholders (trade plans, launch reports…).
  • Recommend investment priorities, track marketing budget and evaluate ROI, reviewing forecasts to respond to market changes or strategic shifts.
  • Synthesize latest trends, innovations, competitive watch and consumer insights into actionable strategies.
Profile

With a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, you have at least 5 years of experience in a similar role, preferably within the luxury or beauty industry, with direct interaction with retail partners. Previous experience in the UK market is an asset.

You have a proven track record of developing and executing high-impact marketing initiatives while ensuring full adherence to brand identity. Your expertise in PR and social media strategies allows you to amplify brand presence and engage target audiences effectively. Data-driven and results-oriented, you excel in analyzing marketing performance, making strategic recommendations, and optimizing campaigns to drive brand growth.

Recognized for your creativity and strategic mindset, you are proactive, solution-driven, and thrive in a fast-paced environment where you can manage multiple projects simultaneously. With strong communication and interpersonal skills, you build and nurture trustful relationships with internal and external stakeholders, rallying them around a shared vision.

Proficient in Microsoft Office, PowerPoint, and Excel, you are fluent in English and proficiency in French. Italian would be an additional asset.

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