Brand Manager Gum

Vor 2 Tagen

Zürich, Schweiz Fischer Personal Vollzeit

The ideal candidate will have a strong understanding of consumer behaviour, brand positioning and the ability to drive growth in a competitive market. This role requires a blend of creativity, analytical thinking and leadership to ensure that the gum brands exceed category growth. As our Brand Manager Gum, you won't just manage brands - you'll shape their future.
Your mission? Develop game-changing brand strategies, launch buzzworthy products and roll out measurable success, setting the pace for category growth.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies for the gum portfolio, aligning with overall business objectives
  • Conduct market research in collaboration with Center of Excellence analysing and identifying opportunities for brand growth and differentiation
  • Develop, plan, execute and monitor integrated marketing campaigns across multiple channels (digital, social media, in-store, etc.) to drive brand awareness and consumer engagement
  • Work closely with promo and media agencies to produce impactful marketing activation programs and materials
  • Responsible for portfolio health (Core + NPD) ensuring offers are aligned to consumer needs and profitability expectations
  • Collaborate with cross-functional teams (R&D, Supply Chain, Sales) as well as other markets, Regional Marketing and Group Marketing to create successful launches that address consumer needs and are aligned with brand strategy
  • Manage the budget for the gum portfolio, ensuring cost-effective allocation of resources to maximize ROI
  • Analyze sales data, market share, and consumer feedback to measure brand performance and inform strategic decisions
  • Lead innovation initiatives to develop new products or improve existing product based on consumer insights and market trends
  • Build strong relationships with internal stakeholders (sales, finance, trade marketing) and external partners (media, creative and research agencies)
  • Present brand strategies and performance updates to senior management and key stakeholders at local and regional level
  • Provide guidance to the Junior Brand Manager by leading, coaching and mentoring
Key Competencies:
  • Ability to develop and execute long-term brand strategies that align with business goals
  • You are not just a marketer - you're a visionary with deep understanding of consumer bahavior
  • Strong analytical skills to assess market conditions and make data-driven decisions
  • Ability to create compelling marketing materials and persuasive presentations
  • Proficiency in developing creative solutions to complex brand challenges and a keen eye for emerging trends and consumer preferences with the ability to translate these into actionable brand initiatives
Qualifications:
  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
  • 7-8 years of experience in brand management, preferably within the FMCG sector
  • Proven track record of successful brand strategy development and execution
  • Strong analytical skills with experience in market research and data analysis
  • Proficiency in media planning (traditional media, digital marketing, including social)
  • Fluent in English, German as mother tongue or at least a C2-level is mandatory
Perspectives:
  • Embrace an environment of innovation within a global FMCG player
  • Opportunities for career development and advancement
  • Contribute to the success of iconic brands and products that resonate with consumers worldwide
  • Workplace is in Zurich City (in the Prime Tower) - hybrid


Are you ready to embark on this journey?
Apply today and become the driving force behind Switzerland’s gum revolution.
Let’s shape the future, one chew at a time.

Send your application in English to:

daniel@fischer-personal.ch

Fischer Personal, Daniel Fischer
Breitingerstrasse 21, 8002 Zürich

www.fischer-personal.ch | Tel. 044 940 05 79

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