Associate Director, Market Research

At Genmab, we are dedicated to building extra(not)ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us The role As Associate Director of Market Research & Forecasting within the Business Insights and Analytics group you will play a lead role in designing and executing strategic and tactical plans to drive decision-making, by integrating market research, analytics and forecasting to support business planning and strategy in Genmab’s newly expanding Commercial organization in Europe. Working closely with the General Manager as well as regional/global colleagues, you will lead the development and execution of market research initiatives, competitive intelligence, and forecasting support to inform product strategy and maximize market opportunities in Europe. The ideal candidate will have a strategic and analytical mindset, strong expertise in oncology, data analytics and forecasting methodologies, commercial acumen, and a demonstrated track record of collaborating cross-functionally to drive business impact with high resilience and agility. This position will be based out of Switzerland (Greater Zürich area) with a hybrid model. Responsibilities Lead the development and execution of comprehensive market research and forecasting plans to address strategic imperatives and business needs. Oversee primary and secondary research initiatives, including HCP and patient insights, competitive intelligence, and brand tracking studies, engaging with cross-functional team members and country-level colleagues to ensure alignment on study objectives and dissemination of insights and learning. Partner with the key stakeholders to identify, design and execute analytics to inform marketing and sales strategy/tactics to complement MR activities. Develop and maintain key performance (KPI) dashboards to monitor business performance, competitive trends, and market dynamics. Conducts synthesis of Insights/Analytics for priority therapeutic areas and programs on a periodic basis (e.g., quarterly, bi-annually) Provide strategic forecasting expertise by developing and refining demand and revenue models, long-range planning forecasts, and scenario analyses to support in-line (70%) and pipeline (30%) products. Partner with key stakeholders in Commercial, R&D, and Finance to proactively identify business opportunities, risks, and strategic growth areas, and align research and forecasting efforts with broader business needs. Integrate market research insights with forecasting models to drive revenue projections, brand/portfolio strategic and business plans, and lifecycle management decisions. Present complex insights and strategic recommendations to cross-functional and leadership teams, effectively integrate primary research (custom, syndicated, etc.) with brand/ sales/ payer analytics, forecasting & competitive intelligence insights to drive strategies and organizational actions that have a tangible impact on revenue or profit. Manage and oversee external vendors to ensure high-quality project execution and insightful reporting. Stay abreast of emerging healthcare & pharmaceutical industry trends and assess their potential impact on franchise business strategies. Act with speed, agility, and accountability. Requirements Bachelor’s degree is the minimum requirement, and an advanced degree (MSc, MBA, Ph.D.) is preferred. 7-10 years of experience in market research, forecasting as well as business analytics within the pharmaceutical or biotech industry. Experience in oncology and haematology is a requirement. Experience in rare diseases is preferred. Experience with primary and secondary research and methodologies is a requirement. Experience with competitive intelligence is preferred. Strong experience working with forecasting tools, secondary pharmaceutical data (including prescription, patient and payer sources), and major analytics platforms (e.g., Tableau, PowerBI, Excel, PowerPoint). Track record of delivering actionable insights through successful execution of qualitative and quantitative market research projects, as well as strategic problem-solving skills. Experience developing and managing forecasting models and integrating market research insights and secondary analytics into strategic decision-making. Proficiency in data visualization, storytelling, and developing compelling presentations. Strong project and vendor management skills with the ability to juggle multiple priorities with tight timelines in a fast-paced environment. Excellent communication skills (including English written and verbal) with the ability to translate complex data into actionable business strategies. Ability to develop and maintain strong internal and external relationships through excellent collaboration, cross-functional stakeholder management, and conflict resolution skills. Willingness to travel (5-10%). About You You are genuinely passionate about our purpose You bring precision and excellence to all that you do You believe in our rooted-in-science approach to problem-solving You are a generous collaborator who can work in teams with a broad spectrum of backgrounds You take pride in enabling the best work of others on the team You can grapple with the unknown and be innovative You have experience working in a fast-growing, dynamic company (or a strong desire to) You work hard and are not afraid to have a little fun while you do so