Senior Marketing Manager – Customer Lifecycle

Ready for a new challenge? Swibeco is Switzerland's leading platform for employee benefits and tax-free perks. We help companies of all sizes increase their employees' purchasing power through flexible, digital and fiscally optimized solutions. From lunch and mobility to gifts, rewards and exclusive discounts, Swibeco brings all benefits together in one central place, helping HR teams simplify administration while improving employee satisfaction and engagement.Swibeco has more than 9'000 corporate clients in Switzerland, including major brands such as AXA, Swissquote, FedEx/TNT, Alcon, Decathlon, Capgemini, Holcim, Sprüngli, SAP, etc.Our strength? A perfect understanding of local issues, a human approach, and a technology designed to make a difference.About the role We are looking for an experienced Senior Marketing Manager to drive the growth of our Customer Lifetime Value (CLV), across both the B2B and B2C sides of our ecosystem.Your mission: to acquire, activate, engage and retain our customer base through data-driven lifecycle strategies, impactful digital campaigns and continuous optimization of performance metrics.You'll play a key role in transforming how thousands of companies and hundreds of thousands of employees interact with the Swibeco platform every day. The role is based in Lausanne or Zurich , reporting to the CMO.Key Responsibilities Design and execute full-funnel growth strategies, from acquisition to retention, to increase CLV and engagement across all user segments. Combine acquisition and lifecycle expertise to grow the overall customer base and maximize the value of existing clients and users. Map and optimize customer journeys, identifying opportunities for cross-sell, upsell, and re-engagement. Develop audience segmentation and scoring models to identify high-value users and trigger relevant campaigns, in collaboration with Head of B&B Growth from Commercial team. Build, test and scale multi-channel CRM automations (email, push, in-app, etc.) that fuel activation, engagement and long-term loyalty. Define and monitor key performance metrics, CAC, activation rate, retention, CLV, ensuring continuous improvement. Collaborate with Product, Data and Sales teams to align tracking, reporting and insights across all channels. Ensure accurate analytics and campaign tracking, leveraging tools such as Google Analytics, Tag Manager,Hubspot, Salesforce or equivalent. Collaborate with content and brand teams to ensure consistent, high-impact messaging across all lifecycle and growth campaigns. Translate business goals into actionable growth experiments and measurable marketing initiatives. Profil Who we are looking for Minimum 5 years' experience in digital, growth, or lifecycle marketing, ideally in a SaaS or e-commerce environment. Proven success in driving user acquisition and engagement through data-driven marketing. Solid experience in CRM automation, funnel optimization and performance tracking. Strong analytical mindset with the ability to interpret data and turn insights into action. Hands-on experience with marketing automation, analytics and reporting tools (e.g., HubSpot, Salesforce, GA4, Looker Studio). Strong understanding of messaging strategy and content performance metrics, able to brief and guide creative teams effectively. A doer mentality: from strategic thinking to flawless execution. Excellent project management and cross-functional collaboration skills. You speak English and either French or German fluently and if you master all three, that's a big plus Informations contractuelles What we offer Join a Swiss HR tech pioneer transforming employee benefits management. Work in a dynamic, purpose-driven team combining innovation, data and creativity. Contribute directly to the engagement and satisfaction of over 350'000 users across Switzerland. Meal and Mobility allowance on your Swibeco Card. Gifts for birthdays/jubilees/Christmas. Permanent discounts for your daily savings on over 150 leading brands. Hybrid working environment, based in Lausanne or Zurich. Interested in joining our team? We look forward to receiving your full applicationWe do not consider applications from employment agencies.