Brand Experience Manager

vor 2 Wochen

Rotkreuz, Schweiz Coopers Group AG Vollzeit

Brand Experience Manager m/f/d, Zug In this role you will be joining a diverse team of passionate brand experts who work with marketeers, businesses and functions to drive a positive, consistent perception of our client. You will partner with cross-functional teams to lead the development and execution of strategies that deliver a cohesive brand experience across all customer touchpoints . You will oversee initiatives such as packaging, events and digital experiences to ensure brand guidelines are followed and continuity in brand identity is maintained across platforms. To be effective, you will also work in conjunction with the Brand Strategy and Creative Strategy teams to ensure that all brand-related activities align with our Roche Diagnostics vision, values and positioning. start date: Mar/Apr/May 2026end date: one-year-contract (an extension is aimed any very likely)workload: 100%location: Rotkreuz (CH) work model: Contracting info : Global hours, with the US (MST), until 19.00 pm with some travel activities (within Europe for certain, possibly global) during the year Your Key Responsibilities: Leads the execution of engaging brand experiences across channels and touchpoints Leads brand guideline development for sustainable packaging expansion and Accu-Chek packaging implementation Partners with Global Congresses & Events to deliver one brand experience for all global events Builds and maintains diagnostic products' brand presence on the clients website Consults with cross-functional teams to navigate the clients complex ecosystem of product brands and deliver a cohesive experience across integrated initiatives Coordinates across marketing, customer experience & design, global businesses and operations to align brand experiences across functions Leverages customer feedback and strategic insights to identify areas for brand experience improvement and recommend adaptation of brand strategies as needed Collaborates with Group Communications, the Brand Strategy and Creative Strategy to deliver a meaningful and positive brand experience for our customers Contributes to a collaborative, growth-oriented culture and encourages others to be champions for change Your Qualifications: University degree in Marketing/Communications or related field (Master's Degree preferred) Min. 6 years of relevant work experience in brand management, marketing and/or customer experience roles Strong understanding of marketing, brand principles and customer journey mapping Experience in medical device or diagnostics industry preferred Experience managing simultaneous complex projects with expansive stakeholder groups Strong leadership, communication and collaboration skills , with the ability to work effectively across the organization Strong project management skills Experienced Conflict resolution Proven, creative, strategic and critical thinking skills Adobe creative cloud suite, Google suite experience Fluent in English Nice to have: German language skills Frontify skills Sounds like a great job?Then we look forward to receiving your complete application documents through our online application form. When applying by email, the sender agrees that his or her data will be used in accordance with our data privacy policy. Find more vacancies at: coopers.ch

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