Global Brand Identity Strategist
vor 1 Monat
As a Global Brand Design Lead at Société des Produits Nestlé S.A., you will play a crucial role in shaping the visual identity and packaging design of our iconic brands. Your expertise will guide the development of strategic brand identity and packaging design initiatives, ensuring alignment with our business objectives.
Key Responsibilities:
- Partner with Strategic Business Unit (SBU), Zone, and Category Leadership to drive the development of brand identity and packaging design initiatives
- Evolve fundamentals, tools, and ways of working related to brand identity, visual communications, and packaging design
- Act as a design champion for our brand building and design communities, inspiring with internal and external thought leadership
- Collaborate with Communication Leaders within the Business Units and Zones to drive design initiatives
- Establish and maintain effective partnerships with global design agencies
- Craft and strengthen governance and process guidance to drive holistic approaches to design within the Group
- Present to internal and external stakeholder groups on design-related topics
- Elevate brand design understanding and knowledge throughout the Group, ensuring Marketing communities value and apply brand design principles effectively
Requirements
- University degree in Design or a related field
- Between 13-15 years' experience in brand design, collaborating with large FMCG global brands
- Substantial experience in design agencies, focusing on strategic planning and/or art direction
- Experience in leading and managing cross-functional teams and agency relationships
- Excellent communication skills and written English proficiency
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