Trade Marketing Manager

vor 2 Wochen

Zug, Zug, Schweiz JC New Retail AG Vollzeit
About the Role

We are seeking a highly skilled Trade Marketing Manager to join our team at JC New Retail AG. As a key member of our marketing department, you will be responsible for developing and executing trade marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Activation, Campaign & Promotion Integration: Translate yearly, quarterly, and monthly marketing campaigns into daily operations for Stores, eCommerce, and Media channels.
  • Cross-functional Collaboration: Collaborate with Marketing, Merchandising, as well as Store, CRM and eCommerce teams to align efforts with commercial and brand objectives and to ensure flawless campaign execution.
  • Performance Tracking & Optimization: Analyze campaign performance, focusing on ROAS, conversion rate, and overall impact on top and bottom lines. Optimize tactics and processes based on insights.
  • Financial & Tactical Acumen: Apply strong financial and analytical thinking to drive campaign effectiveness and achieve business objectives.
  • Retail Communication Expertise: Demonstrate deep knowledge of retail communication across various media types, including dialogue and classic advertising.
  • Process Transformation: Lead efforts to analyze and improve the current trade marketing approach, ensuring it evolves to meet modern fast-paced standards and enhances the customer experience across all channels.
  • Customer Acquisition & Engagement: Develop trade marketing strategies that support customer acquisition and deepen engagement across stores, eCommerce, and app platforms.
Requirements
  • Three years of relevant professional experience in the field of eCommerce, Digital Marketing, CRM or a comparable professional field
  • Teamwork skills, ability to work independently and results-oriented, and willingness to work hard
  • Degree in business administration or economics with a focus on Marketing, CRM or a comparable qualification
  • High level of analytical thinking and expertise with relevant tools
  • Fluent in German and English
About Us

JC New Retail AG operates as a group company and franchisor of the Peek & Cloppenburg Group, a family-owned fashion company in the textile retail sector with locations in Düsseldorf and Vienna. As an integral part of the group, JC New Retail AG integrates innovation and creative ideas with the extensive experience and legacy of a 120-year-old family business.

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