Head of Customer Engagement

vor 4 Wochen


Zug, Zug, Schweiz JC New Retail AG Vollzeit
Program Transformation

We are seeking a highly skilled professional to lead the transformation of our CRM program. The ideal candidate will have a deep understanding of CRM program development and implementation, as well as experience in analyzing and improving existing programs.

Customer Lifecycle Model Development

The successful candidate will be responsible for developing an advanced customer lifecycle model that incorporates key management-relevant characteristics and metrics. This will involve working closely with cross-functional teams to gather insights and develop a comprehensive understanding of our customers.

Customer Acquisition & Sign-Up

We are looking for a professional who can develop and implement effective tactics to attract new customers and drive sign-ups. This will involve creating a seamless onboarding process and ensuring that our customers have a positive experience from the start.

Value Enhancement

The ideal candidate will focus on increasing customer value throughout the lifecycle by creating personalized and targeted campaigns to encourage engagement and spending. This will involve analyzing customer data and developing strategies to drive revenue growth.

Churn Prevention & Reactivation

We are seeking a professional who can design and execute strategies to prevent customer churn and actively drive reactivation of lapsed customers. This will involve analyzing customer data and developing targeted initiatives to retain customers.

Innovation and Collaboration

The successful candidate will drive proactive collaboration with Omnichannel, eCommerce and Marketing departments to develop and introduce new, cutting-edge loyalty approaches. This will involve working closely with cross-functional teams to identify opportunities for innovation and growth.

Campaign Monitoring and Evaluation

We are looking for a professional who can oversee the monitoring, testing, and functional and commercial evaluation of campaigns. This will involve analyzing campaign data and developing insights to inform future marketing strategies.

Budget Oversight

The ideal candidate will be responsible for controlling and managing the budget for the department, ensuring effective allocation of resources. This will involve working closely with finance teams to develop and manage budgets.

Leadership and Team Development

We are seeking a professional who can provide professional and disciplinary leadership to the Loyalty & Platform team, fostering a culture of continuous development and innovation. This will involve developing and implementing leadership strategies to drive team performance and growth.

About JC New Retail AG

JC New Retail AG operates as a group company and franchisor of the Peek & Cloppenburg Group, a family-owned fashion company in the textile retail sector. As an integral part of the group, JC New Retail AG integrates innovation and creative ideas with the extensive experience and legacy of a 120-year-old family business. With a focus on the goals of international expansion and digitization, JC New Retail AG coordinates key strategic functions such as procurement, marketing, strategy, IT, supply chain, and other significant areas. The establishment of JC New Retail AG took place in October 2021 in Zug, Switzerland. The corporate strategy consistently emphasizes a clear focus on optimal customer orientation. Through its analytical and strategic orientation, JC New Retail AG plays an important role in the successful transformation of the Peek & Cloppenburg Group's growing international portfolio.



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