Brand Manager for Confectionery
vor 2 Wochen
We are seeking a highly skilled Brand Manager to join our team at Fischer Personal. As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies for our candy portfolio, aligning with overall business objectives.
Key Responsibilities:- Develop and implement brand strategies that drive growth and profitability.
- Conduct market research to identify opportunities for brand growth and differentiation.
- Collaborate with cross-functional teams to ensure product alignment with brand strategy.
- Plan and execute integrated marketing campaigns to drive brand awareness and consumer engagement.
- Manage the budget for the candy portfolio to maximize ROI.
- Analyze sales data and market share to measure brand performance.
- Lead innovation initiatives to develop new products or improve existing products.
- Build strong relationships with internal stakeholders and external partners.
- Present brand strategies and performance updates to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 6-8 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong analytical skills with experience in market research and data analysis.
- Proficiency in media planning and budget management.
- Fluent in English, German as mother tongue.
Fischer Personal is a leading recruitment agency in Switzerland, specializing in FMCG and confectionery recruitment. We offer a dynamic and innovative work environment, with opportunities for career development and advancement.
Join our team and contribute to the success of iconic brands and products that resonate with consumers worldwide.
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