Brand Manager for Confectionery

vor 3 Wochen

Zürich Kreis City, Zürich, Schweiz Fischer Personal Vollzeit
Job Description

We are seeking a highly skilled Brand Manager to join our team at Fischer Personal. As a key member of our organization, you will be responsible for developing and executing comprehensive brand strategies for our candy portfolio, aligning with our overall business objectives.

Key Responsibilities:
  • Develop and implement brand strategies that drive growth and differentiation in a competitive market.
  • Conduct market research to identify opportunities for brand growth and develop data-driven insights to inform strategic decisions.
  • Collaborate with cross-functional teams to ensure product alignment with brand strategy and drive business results.
  • Plan and execute integrated marketing campaigns across multiple channels to drive brand awareness and consumer engagement.
  • Manage the budget for the candy portfolio, ensuring cost-effective allocation of resources to maximize ROI.
  • Analyze sales data, market share, and consumer feedback to measure brand performance and inform strategic decisions.
  • Lead innovation initiatives to develop new products or improve existing products based on consumer insights and market trends.
  • Build strong relationships with internal stakeholders and external partners to drive business results.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 6-8 years of experience in brand management, preferably within the FMCG sector.
  • Proven track record of successful brand strategy development and execution.
  • Strong analytical skills with experience in market research and data analysis.
  • Proficiency in media planning (traditional media, digital marketing, including social).
  • Fluent in English, German as mother tongue.
What We Offer:
  • Opportunities for career development and advancement within a global FMCG player.
  • Contribute to the success of iconic brands and products that resonate with consumers worldwide.
  • Work in a dynamic and innovative environment with a focus on sugar confectionery.

We are looking for a talented and motivated individual who is passionate about brand management and has a strong understanding of the FMCG sector. If you are a strategic thinker with excellent communication skills and a proven track record of success, we encourage you to apply for this exciting opportunity.

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