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Data-Driven Marketing Specialist

vor 1 Woche

Zürich, Zürich, Schweiz Insulet Corporation Vollzeit

We are seeking a highly motivated Data-Driven Marketing Specialist to join our team at Insulet Corporation. In this role, you will lead the data management system campaigns with launch planning efforts, focusing on identifying unmet customer needs and collaborating with internal business functions to develop, train, and commercialize products and solutions to simplify life with diabetes.

Responsibilities:

  • Use data to drive marketing decisions and develop strategies that meet customer needs.
  • Collaborate with the Marketing organization to understand product benefits, positioning, value proposition, and points of differentiation and communicate these to the field sales organization.
  • Support the go-to-market strategy and provide on-market support, training, and ongoing learning and development.
  • Organize and disseminate key product feature feedback from end-users (HCPs and PWDs) to the internal upstream marketing organization.
  • Troubleshoot operational gaps where necessary to ensure consistent delivery of Insulet's key pillars of customer experience success throughout the digital health system touchpoints.
  • Lead all field sales training efforts for Insulet's digital health data system.
  • Guide the development and maintenance of product training materials including digital training tools, product packaging, and customer resource guides.
  • Develop and execute global product launch plans and sales force training in collaboration with Marketing groups.
  • Lead the planning and ongoing development and execution of on-market products including product improvements, guidance with marketing claims, product messaging, and clinical design and claims with key stakeholders.
  • Manage the marketing innovation product lifecycle, conduct post-launch reviews, and assess line extensions and end-of-life planning.