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Public Relations Specialist EMEA

vor 2 Monaten


Lausanne, Waadt, Schweiz Bombardier Recreational Products Vollzeit
Job Summary

We are seeking a highly skilled Public Relations Specialist to join our Global PR team in the EMEA region. As a key member of our team, you will be responsible for building and executing creative and impactful PR strategies to increase awareness and visibility of our iconic brands.

Key Responsibilities
  • Develop and implement PR strategies to drive brand awareness and engagement in the EMEA region
  • Manage PR agency of record for EMEA, working closely with them and other external partners to keep the team focused on priorities, producing results, and staying on budget
  • Continually seek, recommend, and implement new and exciting external communication opportunities
  • Provide ongoing marketing communications counsel to brand marketing teams
  • Work collaboratively with team members to maximize ROI across sponsorships, influencers, vehicle owners, brand ambassadors, and others
  • Keep a finger on the pulse of trends in relevant categories; clearly and confidently share thoughts and recommendations to optimize communications
  • Serve as primary point-of-contact for inbound and outbound media activity in EMEA
  • Oversee proactive PR-based earned media strategy for the EMEA region
  • Be creative in developing concepts and pitches for media outreach
  • Maintain an up-to-date media list and create new relationships with journalists
  • Own reactive day-to-day press information and materials request fulfillment
  • Write high-quality content, including press releases, product documents, and other materials
  • Build PR toolkits to be adapted and leveraged in EMEA
  • Facilitate interviews with spokespeople
  • Participate in media event planning and execution, and support in always enhancing PR in-person activations
Requirements
  • Bachelor's degree in communication, public relations, or related field
  • 5 to 8 years of relevant public relations experience in the EMEA region
  • Strong passion for powersports, watersports, and outdoor activities
  • Excellent knowledge of the media landscape in France and Germany, and familiar with extended European media landscape
  • Excellent verbal and written communications skills in French and English (another language such as Spanish or German is a strong asset)
  • Strong work ethic, hands-on approach, high attention to detail
  • Ability to travel up to 20% of the time
About BRP

BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We are committed to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs, and experiences.