Consumer Public Relations Advisor, EMEA: External Communications Expert
vor 3 Wochen
About the Role
The Consumer Public Relations Advisor, EMEA, will be responsible for building and initiating creative and impactful PR strategies to increase awareness and visibility of BRP's iconic brands in the EMEA region. This includes overseeing the creation and execution of highly effective consumer PR strategies, managing the PR agency of record for EMEA, and continually seeking new and exciting external communication opportunities.
Key Responsibilities
- Develop and execute comprehensive PR strategies to drive brand awareness and reputation in EMEA.
- Collaborate with the Global PR Team in North America to ensure a cohesive alignment with overall plans and brand priorities.
- Manage the PR agency of record for EMEA, working closely with them and other external partners to keep the team focused on priorities, producing results, and staying on budget.
- Provide ongoing marketing communications counsel to brand marketing teams.
- Monitor and track EMEA external communications results, analyzing results and presenting for trends and areas of opportunity.
Requirements
- Bachelor's degree in communication, public relations, or related field to the job.
- 5 to 8 years of relevant public relations experience in the EMEA region.
- Strong passion for powersports, watersports, and outdoor activities.
- Excellent knowledge of the media landscape in France and Germany, and familiar with extended European media landscape.
- Excellent verbal and written communications skills in French and English.
About BRP
BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We're committed to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs, and experiences.
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