Global Digital Marketing Activation Director

Vor 3 Tagen


Vevey, Waadt, Schweiz Nestlé Nespresso SA Vollzeit

Nestlé Nespresso SA Overview

Nespresso, a global pioneer in the premium coffee segment, is committed to making a positive impact on society and the environment. We aim to delight our customers with high-quality products while promoting sustainable practices throughout our supply chain.

We are seeking a talented Global Digital Marketing Activation Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive engagement and conversion.

  • Define and Lead Global Digital Marketing Strategy: Design a comprehensive digital marketing strategy to maximize engagement and performance, ensuring measurable impact on sales, acquisition, and retention.
  • Drive Performance & Data-Driven Decision Making: Lead performance marketing and CRM integration efforts, working closely with Marketing Intelligence to establish robust KPIs.

Key Responsibilities:

  • Digital Media Planning: Oversee global paid media activations planning, ensuring consistency and alignment with business priorities.
  • Cross-Functional Collaboration: Act as a strategic partner to regional and local teams, ensuring global strategies are effectively deployed across all consumer touchpoints.
  • Data Analysis: Foster a culture of continuous testing and optimization, leveraging insights to enhance campaign effectiveness.

Requirements:

  • 10+ years of experience in digital marketing, performance media, and CRM-driven consumer engagement.
  • Strong expertise in digital media platforms, omnichannel marketing, and data-driven decision-making.
  • Leadership skills, ability to collaborate with and influence senior stakeholders, driving cross-functional alignment.


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