Global Digital Marketing Activation Director
Vor 3 Tagen
Nestlé Nespresso SA Overview
Nespresso, a global pioneer in the premium coffee segment, is committed to making a positive impact on society and the environment. We aim to delight our customers with high-quality products while promoting sustainable practices throughout our supply chain.
We are seeking a talented Global Digital Marketing Activation Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive engagement and conversion.
- Define and Lead Global Digital Marketing Strategy: Design a comprehensive digital marketing strategy to maximize engagement and performance, ensuring measurable impact on sales, acquisition, and retention.
- Drive Performance & Data-Driven Decision Making: Lead performance marketing and CRM integration efforts, working closely with Marketing Intelligence to establish robust KPIs.
Key Responsibilities:
- Digital Media Planning: Oversee global paid media activations planning, ensuring consistency and alignment with business priorities.
- Cross-Functional Collaboration: Act as a strategic partner to regional and local teams, ensuring global strategies are effectively deployed across all consumer touchpoints.
- Data Analysis: Foster a culture of continuous testing and optimization, leveraging insights to enhance campaign effectiveness.
Requirements:
- 10+ years of experience in digital marketing, performance media, and CRM-driven consumer engagement.
- Strong expertise in digital media platforms, omnichannel marketing, and data-driven decision-making.
- Leadership skills, ability to collaborate with and influence senior stakeholders, driving cross-functional alignment.
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