Digital Search Marketing Specialist
vor 2 Wochen
Key Responsibilities
The Search Advertising Manager, reporting to the Search Marketing Lead, has the following core responsibilities:
- Develop and manage keyword lists and text ads, including ongoing optimisations such as keyword management, bidding, ad copies, and different ad extensions.
- Work with search marketing tools like Google Ads Editor and Analytics tools.
- Oversee and manage partnerships with all platforms.
- Maintain a data-first approach through continual experimentation and optimisation to meet and exceed company goals.
- Experience using different sized budgets in different currencies.
- Demonstrate a proactive approach to optimising client accounts, including applying data-driven insights and results, and recommending new solutions and opportunities.
- Collaborate with performance and strategy teams to integrate knowledge into retargeting and audience-based targeting opportunities.
- Manage all reporting, including regularly presenting key results to clients.
Qualifications
We are looking for a qualified SEA Manager to join our team. You are responsible for the day-to-day management of a client's Search accounts. We are looking for someone who is data-driven in their approach to marketing, ambitious in generating and converting leads, quick to test and learn, and enthusiastic and passionate about generating quality results on an ongoing basis.
Pre-requisites
- 3 years minimum of experience in Paid Search Marketing with a proven track record.
- Google certified (Search and video).
- Experience with YouTube, other platform experience is a nice to have (Facebook, LinkedIn).
- Sophisticated analytical and reporting skills with a strong ability to analyse and present key results.
- Technical knowledge of tracking, tooling, experiment implementation, etc.
- Fluency in English – knowledge of German and Italian is a bonus.
- High attention to detail and ability to multi-task.
- Ability to work independently yet collaboratively across a matrix-type structure.
- Strong client and problem-solving focus with a growth mind-set.
- Strong communication and presentation skills.
About Us
We are Publicis Groupe, a global agency network that provides innovative solutions to help our clients achieve their marketing goals. We are committed to delivering exceptional results through our team of experts in search marketing.
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