Marketing Director

vor 1 Monat


Basel, Basel-Stadt, Schweiz Lonza Vollzeit

At Lonza, we are a global leader in life sciences with operations across three continents. Our approach is simple yet effective: talented individuals working together to devise innovative solutions that help businesses improve people's lives.

The Strategic Marketing Manager, Drug Products, will be responsible for developing and executing marketing strategies to maximize growth, build market awareness, and drive demand generation in specific segments. This includes planning, executing, and optimizing on- and offline marketing campaigns, focusing on customer-centric content creation.

Key responsibilities include:

  • Supporting the execution of marketing plans and go-to-market strategies to drive awareness and demand generation of existing and new drug product offerings. Collaborate with internal teams on new technology assessment programs.
  • Overseeing the creation of customer-centric content for digital and print channels, ensuring alignment with subject matter experts and brand guidelines.
  • Collaborating with central marketing teams to support tactical plan development, campaign execution, and KPI delivery.
  • Measuring results, developing insights, and optimizing campaigns when necessary.
  • Enabling sales teams through customer-facing materials and collateral.
  • Maintaining excellent relationships with various functions and stakeholders within and outside the Drug Product Services business unit.

Requirements include:

  • Bachelor's or Master's degree in life sciences; MBA or Chartered Institute in marketing preferred.
  • Business fluency in English.
  • Proven experience in strategic marketing and/or product marketing.
  • Hands-on experience with B2B marketing, preferably in the CDMO sector or life sciences.
  • Proven track record in developing and executing marketing campaigns.
  • Deep understanding of the competitive landscape within biologics and value propositions.
  • Strong collaboration and communication skills.
  • Able to encourage innovation and adapt to changing business needs.
  • Excellent decision-making and project management skills.
  • Ability to lead multiple complex initiatives simultaneously.
  • High integrity and accountability for area results.

Lonza's products and services have a positive impact on millions of people worldwide. At Lonza, we respect and protect our people and environment. Success achieved ethically is no success at all. We offer the satisfaction of improving lives globally and making a meaningful difference. Estimated salary range: $80,000 - $120,000 per year.



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